Episode 2456

Ep. 2456 Valeria Bianchin Part 1 | Everybody Needs A Bit Of Scienza

Everybody Needs A Bit Of Scienza

September 3, 2025

530.33795

Valeria Bianchin

Episode Summary

**Content Analysis** **Key Themes and Main Ideas** 1. Promotion of Professor Shenza's new bilingual book, "The Art of Wine Storytelling." 2. Discussion on the role of storytelling in wine sensory perception and marketing. 3. A Q&A format featuring a question from Valeria Bianqui regarding the influence of storytelling on wine tasting. 4. Acknowledgement and thanks to various individuals and podcast listeners. 5. Call to action to submit questions for future episodes and to donate to support the podcast. **Summary** This episode of the Italian Wine Podcast is a special "Everybody Needs a Bit of Shenza" segment. Host Mark Millen interviews Professor Atilio Shenza, discussing his newly released bilingual book, "The Art of Wine Storytelling," available on Mama Jumbo Shrimp and Amazon. A question from Valeria Bianqui, coordinator for VIA and the Italian Wine Academy, prompts a discussion on whether storytelling genuinely impacts the sensory experience of wine or serves primarily as a marketing tool. The episode concludes with thanks to contributors, listeners, and a call to action for future questions and donations. **Takeaways** - Professor Shenza's new book, "The Art of Wine Storytelling," is now available. - The episode explores the intersection of storytelling, sensory perception, and wine marketing. - Listener participation is encouraged through question submissions. - The podcast relies on donations for continued production. **Notable Quotes** - (Italian quote from Professor Shenza regarding the influence of storytelling on wine sensory perception is included but not translated here due to the lack of translation in the provided text). **Related Topics or Follow-up Questions** 1. What specific examples of successful wine storytelling does Professor Shenza provide in his book? 2. How does the bilingual nature of the book cater to a wider audience? 3. What are the ethical considerations of using storytelling in wine marketing? 4. What are the different approaches to wine storytelling that Professor Shenza discusses? 5. How does the podcast plan to incorporate listener feedback and questions into future episodes?

About This Episode

Speaker 3 announces that the Italian wine podcast is now available on Amazon and introduces a new series called "ITA wine podcast." Speaker 2 invites guests to participate in a video interview with Doctor Saturera, the coordinator at the Italian wine podcast. Speaker 3 announces that the series is now available on both English and Italian podcasts, and provides information on how to purchase their books.

Transcript

Stop. Professor Shenza has just published a new bilingual book, the art of wine storytelling. You can find it on mama jumbo shrimp and Amazon. And now back to the episode. Warning. Warning. This podcast contains information in Italian language. Welcome to this special. Everybody needs a bit of Shen's edition of the Italian wine podcast. Here's the premise, for Italy international Academy community members send us their questions for Via chief scientist professor atillo Shenza, where you record his answers, and Stacy Kim tries to keep him in line. Sometimes it works. Thank you for listening. Welcome back to Italian wine podcast, and this is a special series we call. Everybody needs a bit of Shenza. That means I have with me today. Because I because I Okay. Because he has They are, we need an international academy. In the history of the okay. Only for Okay. So we're all we'll start with the questions. Question from Valeria Bianqui and who is of course the coordinator for Via and W said Italian White Academy here with us at our office. And her question to Professor Tilshere is, in your new book, storytelling plays a central role. Do you believe storytelling can truly influence the sensory perception of wine or does it risk becoming just a marketing tool? Okay. Possa influenzare La Perciano, Censoriala Delvino, Orisca did inventare solo, unostromento, the marketing. A wine storytelling. Okay. Urine East, yasho belt, the, on a movie castarled inaria, in Portante, the person in Portante, Nedera Grande Musiakestas Fernando. A luna called in to talk They Alrighty. So that's the all about the new book, the art of wine storytelling. It's actually both in English and in Italian for the first time. So hope you can get your copies. We're sending some copies to our guest bloggers. Thank you very much. Once again, I wanna give a shout out to Miray La Surich. Marissa Moio, Sean Kavanaugh, James Magnae, Katerina, Vislyn Sky. Yeah. You'll be getting your books as personal copy signed by the professor. And that is all for today, it's a wrap. Thank you very much for joining us for another episode of everybody needs a bit of Shenza. If you have a question for professor Shenza, DM us, you can get us wherever you get your pods, we're all over social media, Italian wine podcast. Until next time. Listen to the Italian wine podcast wherever you get your podcasts. We're on SoundCloud, Apple Podcasts, Spotify, email ifm, and more. Don't forget to subscribe and break the show. If you enjoy listening, please consider donating through Italian wine podcast dot com. Any amount helps cover equipment, production, and publication costs. Until next time, teaching.