Ep. 1382 Gottfried Pollinger | Italian Trade Agency in Germany
Episode 1382

Ep. 1382 Gottfried Pollinger | Italian Trade Agency in Germany

Italian Trade Agency in Germany

May 11, 2023
33,87013889
Gottfried Pollinger

Episode Summary

Content Analysis Key Themes and Main Ideas 1. The history, location, and operations of Nals Margreid winery in Alto Adige, Italy. 2. The unique climate and geographical characteristics of Alto Adige, particularly around Bolzano. 3. Specific wines produced by Nals Margreid, including the featured Riesling and signature Surmian. 4. Nals Margreid's established export markets (especially Germany) and aspirations for expansion into new Asian territories. 5. The role of international trade events and masterclasses in promoting Italian wines. Summary In this episode of the Italian Wine Podcast, host Stevie interviews Gottfried Olinger, the General Manager of Nals Margreid winery, at a wine event in Dusseldorf, Germany. Olinger provides insights into the winery's history, dating back to 1932, and its unique location in Alto Adige, a German-speaking region of northern Italy, nestled between Austria and Switzerland. He describes the surprising climate of Bolzano, noting its consistently hot summer temperatures despite being in the mountains. The discussion highlights Nals Margreid's Riesling, a small-production wine featured in the ""Mountain Wines from Italy"" masterclass, and their celebrated signature white wine, Surmian, which is marking its 50th anniversary. Olinger also details the winery's extensive export network, which spans over 30 countries, with Germany being a key market since the 1970s. He expresses a strong desire to expand further into emerging Asian markets such as China, India, Vietnam, and Korea, building on existing success in Japan, Thailand, and Singapore. Takeaways * Nals Margreid is a winery based in Alto Adige, a German-speaking region in northern Italy. * The winery prides itself on its long history, with its current corporate form established in 1932 and roots tracing back to 1764. * Alto Adige, particularly Bolzano, experiences surprisingly warm and consistent summer temperatures, making it one of Italy's hottest cities. * Nals Margreid specializes in white wines, producing 70% white varieties. * Their signature wine is ""Surmian,"" a single-vineyard white wine celebrating its 50th anniversary. * The winery featured a Riesling in the ""Mountain Wines from Italy"" masterclass at the German event. * Nals Margreid is a significant exporter, shipping wines to over 30 countries globally. * Germany has been a crucial export market for Nals Margreid since 1973. * The winery is actively pursuing expansion into new Asian markets like China, India, Vietnam, and Korea. Notable Quotes * ""We are situated in the north part from Italy near the hubs, between Austria and Switzerland. We speak German in our language, but we are Italian wine producer."

About This Episode

Speaker 2 and Speaker 1 discuss Niles Magrides, a German wine producer who specializes in Italian wine production. They lead a master class on small Italian wines, including a small Spanish drink called On the Spanish drink. They discuss the importance of the hot summer in their respective regions and their favorite wines and their own. They also talk about foods and drinks available in Germany, including beans, beans, and vineyard, and the need for new markets in India and Vietnam. They mention their export plans to Germany and their interest in exporting into other markets. Speaker 2 asks about the Italian wine podcast and Speaker 3 mentions a national importer in Munich. They also discuss the need for new markets in India and Vietnam and mention the need for new markets in the future.

Transcript

Hey, guys. Check out Italian wine unplugged two point o brought to you by Mama jumbo shrimp, a fully updated second edition, reviewed and revised by an expert panel of certified Italian wine ambassadors from across the globe. The book also includes an addition by professoria Atilushienza. Italy's leading vine geneticist. To pick up a copy today, just head to Amazon dot com or visit us at mama jumbo shrimp dot com. Welcome to this new mini series on Italian wine podcast. Join Stevie and her just do the work team as they travel to Dusseldorf German to interview some great Italian wine per Each producer had submitted one of their wines towards the special Italian trade agency's master classes. Each were run by master Sommelier, Eroz Theboni, join us to get the inside scoop on these fantastic wineries. Here we are. Again, here at the, event here in Germany, the wine event. It is really bustling today. It's Day number two, and we are currently, watching another of the Italian trade agencies master classes being presented by Eros Davoni. He's a really awesome presenter. And I am sitting here with, Gautfried Olinga, from the Nas Magride winery. And, I'm gonna ask you a few questions about you and about your wines and, in connection with this master class. So how are you? Good. My name is Scotfit Boringjell. I'm the German name. The winery, the name of the company is Niles Magra right. We are situated in the north part from Italy near the hubs, between Asia and Switzerland. We speak, German in our language, but we are Italian wine producer. The winery is since, nineteen thirty two. So the winery that you, are here from, what do you do for the winery? I'm the the general manager. Perfect. Okay. And, I look in the company since, nineteen ninety. Okay. Can you tell me a little bit about the history of Nance Magright? Nance Magright has a big history. It's born in seventeen sixty four from Marquesese from Campi. And since nineteen thirty two, the wine drama has buy this, this building and create the company Niles Magrides. Italian wine podcast brought to you by mama jumbo shrimp. Where where exactly is it? I'm trying to picture it in my head. The wine winery. The winery is situated between Bolzano and Mirano in Alto Adije. I know why I know I I was telling you before that I recognized the name and that we had done an interview with you, but now, I know exactly because I have seen the Widery before. I I've I've been there. Okay. Okay. Okay. Continue. Sorry. Yes. And the big history, and we have in fourteen different regions, our idiots in this a focus on how it's my ride to wind from terra. You know, that, in our tradition, we have different climate in the mall, in the north mall, the continent time climate with the fresh wind. And a bit a bit different of them, but we are the day is very hot. You know, I was surprised. I thought that in that area, it would not be so hot in summertime. But in August, it was the most heat I had ever felt in my life. It was so hot It's strange, but it's in the mountains. It's in the mountains, but it's, not windy. It's no windy. And so, during the day, it's very sunny. And, this, and, temperature is not changing. Expensely in the cap, Tom Bolzano. But on the hills of the mountains, it's a big different of temperature. Yeah. Especially in the location ceremony, it's twenty difference of twenty degrees. Yeah. Twenty five degrees in the in the night, only six, seven degrees. Yeah. Yeah. Okay. No. No. It's very interesting. It was it's very it's very strange to experience this. Yeah. Yes. And I'd love to hear, Bolzano, the countdown is the hot of Italy is not Napa, Napoli, or Palamo, because it's not changed the temperature. Yes. In the in the the summer, over twenty eight degrees, but the same temperature holds in the night because it's in the context. Yeah. Okay? Well, so let me just bring this to the master classes that are going on. Yours, you have a wine featured in the mountain wines from Italy master ask. And what wine is in the master class? The master class here theme is a special wine. A very small wine. It's, it's on, Briseling. Riseling. It's really, it's online because the region is in the in it's all the miles, a small, vineyards, but with a big history, the riesling. Just two hundred years ago, we have plenty of riesling and every time we have replanned the riesling. Okay. And and so but you said it's a small line. So what is your signature line for your winery? It's, Surmian. It's, the On the broth we brought. The bottle is, very history name, just a Romano. Ah, okay. Bring the the the the vineyard, the beans, and plant in alchladesha in syrian overnals. Uh-huh. Just two thousand years ago when you go in Germany. I mean, it was one of the emperors. Yes. Yes. Okay. Okay. But, sir, mian, we have him the first important was nineteen and seventy one. Mhmm. And this year is the university for fifty years. Oh, wow. In a bianco, sir, man. It's a single vineyard, a very famous brand, unique vineyards. It's a monoball region from last my brother. Okay. Okay. Okay. And, what what would you eat with this? If you if you were going home and, you know, you're you're making something, what would you eat with this? I think, you can use this vine bit everywhere in, especially with with fish with white meat, but also with, with meat, you can drink this wine or with vegetables. You can use the pin of the uncle Serban with everywhere. Okay. It's a yeah. I'm thinking, knurdle. Oh, it's a pain with speck. Yeah. Yeah. Yeah. Yeah. Yeah. No. It's it's a regular eating from Obviously, hungry. Okay. So I I guess what I wanted to we're in Germany. Do you export to Germany? Yes. Just, I think, we start with Germany in nineteen seventy three. Wow. I have the first client in Monig. Monique. Monique. And, because a lot of tourists in our region in Alto Adice, and then we sit there, the winery. And you can I buy during the year? The the wine of Nazman Wright. And so we start with a distributor in Munich in nineteen seventy seven. But, now we have, a national importer, and, we, it's a big market. Also important markets in Germany, like, our region, like our wines, they're expensive with good acid. They did with a good smell, and not too strong the wine. And this is we produce seventy percent white wine and the people like it. Okay. Okay. Yeah. No. That's absolutely. I I is there somewhere you would you don't export to that you would like to go into that market? Yes. For me, the German, but also, the Europe market is very important for us. We export now in more than thirty countries in the world. Okay. So you really, you you okay. I was gonna say maybe there's somewhere you you don't export that you want to, but you export Everywhere. Everywhere. Yes, ma'am. Wow. But, we need also a new market in, especially, we invest, more, especially in the easier markets. Okay. This is new China and also in other in in in India, this new market, I think in the future, we are in the market. Okay. And is is, getting into the Asian markets, the there's, you know, several areas. What, is it hard? Like, is it difficult to, to break in, or is it, to depend, and especially if you have a good market in Japan. Oh, okay. And people like to meet, mid of Italy with Japan market, and then also entire Thailand, Thailand. We export in in, Singapore, we export in Australia. But now we need a new market like India, now Vietnam, Korea. Right. Right. It's in the future. It's also there. It's South Korea. Even got time. Interesting. Okay. Well, you know what? Godfrey, thank you so much for taking the time to time. Thank you for your time. And I hope you if you you listen to me. I'm coming. I'm coming. I've been you know, I I I did. I spent a summer in Otsano. Uh-huh. And, it was I could I was only it's so close to Mirano. Yes. It's yeah. Between. Yeah. Exactly. And so It's ten minutes. There's a there's a swim bot I used to go to. And it's, yeah, I used to bypass your winery, and I remember thinking, wow, it's so nice. Oh, so hot. It's so hot. Thank you. Anyway, also have a wonderful day. Thank you so much. Yeah. Thank you for your time, man. You too. Thank you. Bye bye. Listen to the Italian wine podcast wherever you get your podcasts. We're on SoundCloud, Apple Podcasts, Spotify, EmLIFM, and more. Don't forget to subscribe and rate the show. If you enjoy listening, please consider donating through Italian wine podcast dot com. Any amount helps cover equipment, production, and publication until next time.