Ep. 1409 Daniel Pfitscher | Italian Trade Agency Masterclasses In Germany
Episode 1409

Ep. 1409 Daniel Pfitscher | Italian Trade Agency Masterclasses In Germany

Italian Trade Agency Masterclasses In Germany

July 1, 2023
75,04444444
Daniel Pfitscher

Episode Summary

Content Analysis Key Themes and Main Ideas 1. The history, family legacy (7th generation), and modernization of Pitscher winery in Alto Adige. 2. The specific viticultural characteristics of Alto Adige, particularly high-altitude vineyards. 3. The impact of climate change on winemaking and how high-altitude sites offer an advantage. 4. Pitscher winery's production volume, flagship wines, and focus on Pinot Noir. 5. Export market strategies, challenges with the US market, and success in other international markets. Summary This segment of the Italian Wine Podcast features an interview with Daniel Pitscher, co-owner of Pitscher winery, located in Montan, Alto Adige. Daniel shares the winery's rich history, spanning 160 years and seven generations, now managed by him and his brother. He details the significant modernization in the past decade, including a new winery built in 2011, which boosted production to 180,000 bottles annually, with a strong focus on Pinot Noir. Daniel highlights their ""Sonia Blaux Arisera Matias"" wine, which comes from a vineyard at 900 meters. A key discussion point is how Alto Adige's high-altitude vineyards, with their significant day-night temperature variations, help maintain acidity and freshness in grapes, serving as an advantage amidst climate change. He also talks about their export markets, noting strong sales in Italy, Germany, Switzerland, and Sweden, while acknowledging the difficulty of entering the US market due to its complex state-specific liquor laws. Takeaways - Pitscher winery is a 7th-generation family business in Alto Adige, with a history spanning 160 years. - Modernization efforts, including a new winery, significantly increased Pitscher's production capacity. - High-altitude vineyards in Alto Adige provide a natural advantage against climate change by maintaining grape acidity and freshness. - The US market poses significant distribution challenges for Italian wineries due to state-specific liquor laws. - Key export markets for Pitscher winery include Germany, Switzerland, and Sweden, alongside strong domestic sales. Notable Quotes - ""We are I'm managing this winery together with my brother today in seventh generation. So we do this since hundred, sixty years now."

About This Episode

The transcript discusses the Italian wine trade fair in Dusseldorf Germany and the master classes of the winery. They talk about the success of their wine brand in Italy and their advantage of being a historical winery. They discuss their location between five hundred and seven and nine hundred meters, their success in exporting to Germany, and their advantage in being a German export destination. They also mention their location between five hundred and seven and nine hundred meters, their success in exporting to Germany, and their large market in Germany.

Transcript

Hey, guys. Check out Italian wine unplugged two point o brought to you by Mama jumbo shrimp, a fully updated second edition, reviewed and revised by an expert panel of certified Italian wine ambassadors from across the globe. The book also includes an addition by professoria Atilushienza. Italy's leading vine geneticist. To pick up a copy today, just head to Amazon dot com or visit us at mama jumbo shrimp dot com. Welcome to this new mini series on Italian wine podcast. Join Stevie and her just do the work team as they travel to Dusseldorf German to interview some great Italian wine producers. Each producer had submitted one of their wines towards the special Italian trade agency's master classes. Each were run by master Sommelier, eros Thiboni, join us to get the inside scoop on these fantastic wineries. Okay. So we are back once again, with another interview. Here at the Eche area, the Italian trade agents area. They are all the master classes here. This fantastic wine fair in Dusitov, Germany, and I am with Daniel feature of the feature winery, and, welcome. How are you? Hello. Thank you, for your time. It's a pleasure for me, being here. Alright. I I want to know, who are you? Like, what what do you do and how winery. Tell me some history about the wine. I'm Dina Pitcher from the Pitcher winery. We are I'm managing this winery together with my brother today in seventh generation. So we do this since hundred, sixty years now. We are located in Alto Alidjet. Where? In Montana, which is, twenty kilometers in the south of exile, next to water, and extrania, next to make the Cadaro. So, the southern part, the main part of the culture of our region, twenty five hectares, hundred eighty thousand bottles per year, wow, focused, mainly on pinot mark. So know that we are in Montana, which is very famous with the crew of of Gleno and Matson for for this, great ride. Okay. Thanks. So you are calling up the co owner with your brother? I miss. And, you guys have been doing this for how long you you personally. Yeah. We are we are now, a bit over thirty. So we are doing this after our studies. So, since five seven years. What side of curiosity were your parents very, you know, like the winery owners that, you know, let their let their, you know, little teenagers taste wine, have dinner, Like, is it a cultural thing? Yeah. I have to say that we we always tasted wine. Okay. Really? Even at a young age. Okay. Alright. And, I wanna expect that. We always tasted wine. And, so we we grew up obviously with wine, but I have to say that the winery changed a lot over the last ten years. We built a new winery in two thousand eleven in a beautiful place in the middle of the vineyards. And before that, we had the winery in the in the center of our hometown. Where my father was able to produce just around twenty or thirty thousand bottles per year. He was sold out in, in a few months, and then he decided to make this next step. The next step was the beginning of the new winery. When he knew that also my brother and me will, will continue and take over the winery. So I always say we are very historical winery because we do this in seven sixty years, but, we got a lot of disability mainly in the last ten years. Right. Right. Okay. No. That's really it's it's amazing. And it's also really great of your dad to be so forward thinking, you know, because, yeah, no, that's great. Hundred and eighty thousand models a year, you say? Yes. Italian wine podcast. Brought to you by mama jumbo shrimp. So I guess my next question would be your wine is there is a wine from your winery featured in the mountain wines from Italy Master Class. Which one is that? Your name is Sonia Blaux, Arisera Matias. Okay. And but that's not your signature one. Yes. It's together with the pinot noir is Sarah, definitely our flagship made it after the founder of a winery. So I'm a teacher matthias, that's me. That's a founder. I mean, in front of the latest sixty one hour winery. And it's good to have it at the amount of mine, Mastercast, because it's a wine. It's a city vineyard that grows on nine hundred meters. So very nice. It's, the the town is called Fialoshilia, which is next to Wizano. It's very interesting. We talk a little bit about climate change, obviously, we need day in our garage, I think that everyone wants to climb up a little bit in the mountain. And what's our advantage? We have now because we always had a high altitude with ours. Most of our widgets are located between five hundred and seven and nine hundred meters. Right. So very high. And that's also interesting because in the advantage, you know, the odds are many times, it's the hottest city of Pennsylvania. It's the hottest. Yeah. You know, it's what you're saying that. I can't go there. Like, I know it's true. Because I was there in August. It's been August. I I couldn't believe how hot I was. Like, I thought I was gonna die, but I couldn't understand it because if you're surrounded by mountains, it's supposed to be cooler, but it's not It's it's it's very hard to get with bilateral many times. But with the difference to get it with the compared with other regions in Italy that in the night, it cools down a lot. Thanks for the mountains. We have a big difference between day and night. And this means that the grades, we have full ripeness, but at the same time, thanks to the crew nights, we maintain Accidity. In the wind, this means freshness and ripeness. Yeah. It's a beautiful very beautiful side of the advertising ones. No. That's fantastic. And and you export here to Germany? Yeah. We export closer to Germany. The main market, but it's Italy. So we sell around one third in our region, thanks to the many tourists that comes to visit, I do I do another third in Italy, and the last third in in around twenty countries of the world. In and is there an air a country that you would like to export to that you haven't broken into yet? I have to say that for us, it's very difficult now, to to to build up new partnerships. With a small availability, and most of these wines are allocated. So it's not easy for us. Right. But we are the most important ones I have to say. Maybe the the market where we have less visibility is for us, US, Really? It's strange, but we never had a big market in US. Well, I I'm from speaking to people and listening to, I guess. I I have understood now that in the US, you have to sort of admit, and I don't know anything about this but, you know, I've just sort of applied to each state separately because they all have their own liquor laws. So that must also be a real pain to get around all of the different markets inside the US. That's right. So US is not an easy market. That's right. For us, the main export markets of Switzerland and Sweden. Really? I wasn't expecting that. That's that's really cool. Yeah. That's great. That's great. So, Daniel, I appreciate taking time to come and talk to me. It has been lovely, and I wish you all the best in the master class later and, the rest of the year. Yes. Thank you very much for your time, and I hope to see you all, in a winery. Coming. Listen to the Italian wine podcast wherever you get your podcasts. We're on SoundCloud Apple Podcast spotify, EmailIFM, and more. Don't forget to subscribe and rate the show. If you enjoy listening, please consider donating through Italian wine podcast dot com. Any amount helps cover equipment, production, and publication costs. Until next time.