
Ep. 1418 Giulio Bruni | Italian Trade Agency Masterclasses In Germany
Italian Trade Agency Masterclasses In Germany
Episode Summary
Content Analysis Key Themes and Main Ideas 1. The history and multi-estate expansion of Tasca d'Almerita winery across Sicily. 2. The unique characteristics and challenges of specific Sicilian terroirs, including Etna and the Aeolian Islands. 3. Global market strategies and challenges for Italian (specifically Sicilian) wine exports. 4. The importance of quality perception over price in the international wine trade. Summary This episode of the Italian Wine Podcast kicks off a mini-series from Dusseldorf, Germany, featuring Italian wine producers at masterclasses. Host Stevie interviews Giulia from Tasca d'Almerita, a historical, family-owned Sicilian winery. Giulia shares her journey and her diverse roles within the company. She delves into Tasca d'Almerita's rich history, starting from its 1840 origins at Regaleali, an estate with Arabic roots. The conversation highlights the winery's strategic expansion in the 2000s, including the Capofaro Estate on Salina Island (Aeolian Islands), known for its Malvasia, and a vineyard on Etna (Contrada Sciammaca), whose wine was featured in the masterclass. Giulia discusses the unique environmental adaptations required for vineyards in these diverse regions. She also details Tasca d'Almerita’s global export presence across 50-55 countries, noting Germany and the US as strong markets. Giulia candidly addresses the difficulties in price-sensitive markets like Asia, where the appreciation for Sicilian wine quality is still evolving, emphasizing the winery's commitment to markets that value quality over sheer volume. Takeaways - Tasca d'Almerita is a historic Sicilian winery, family-owned since 1840, now managed by the 8th generation. - The winery has expanded its operations beyond its original Regaleali estate to include diverse Sicilian terroirs like Etna and the Aeolian Islands. - Unique grape varieties like Malvasia from Salina Island require specific light, warmth, and environmental adaptations. - Tasca d'Almerita's ""Contrada Sciammaca"" from Etna is a flagship wine. - The winery exports to over 50 countries, with Germany and the US being key markets. - Exporting to Asia presents challenges due to market sensitivity to price and the ongoing development of Sicilian wine's reputation. - Tasca d'Almerita prioritizes markets that truly value the quality of Italian wine. Notable Quotes - ""The name was and actually is Regale Ali, but comes from the Arabic. It means Rajal Ali, Casa Diali, the house of Ali."
About This Episode
Julia, a project manager at Beice winery in Rome, talks about her experience working for a small vine company owned by a family in Rome and her family's history of working in the Arabic domain. She explains that the Italian wines are warmer and located in a romantic grape variety, with a long history with the German market and a desire to break into the French market. The Malvasia is a perfect place for Christmas dinner season, with a long history with the German market and a desire to sell wines in countries with strong producers.
Transcript
Hey, guys. Check out Italian wine unplugged two point o brought to you by Mama jumbo shrimp, a fully updated second edition, reviewed and revised by an expert panel of certified Italian wine ambassadors from across the globe. The book also includes an addition by professoria Tinioshenza. Italy's leading vine geneticist. To pick up a copy today, just head to Amazon dot com or visit us at mama jumbo shrimp dot com. Welcome to this new mini series on Italian wine podcast. Join Stevie and her just do the work team as they travel to Dusseldorf German to interview some great Italian wine Each producer had submitted one of their wines towards the special Italian trade agency's master classes. Each were run by master Sommelier, Eroz Theboni, join us to get the inside scoop on these fantastic wineries. Okay. So here we are again. I am with this fantastic, senior Brooney, and and, from the winery taska, Dalmerita. Yep. Yep. Yep. And, we're here at the spa that's a wine event in Dusseldorf, Germany, and we're at Beice, a Italian trade agency area where they have been holding master classes. And one of your wines is in the elegance of Italian red wine. And, how about it's before we get there, tell me who you are, what you do, and a little bit about the winery and the history. Okay. So I'm not very confident to talk about myself, but I will try Right? So I'm Julia, and I work for Taskalamarita. I started, six years ago. I'm actually not from in the region of Sicily, yeah, Cecilian. I'm from Rome. I moved in Sicily six years ago, to work with this company, this beautiful company owned by a family, Tuscalo Marida, which is divided in five different wineries, and, I work for one, for two of those. I'm in charge like a responsible brand manager, project manager. So many roles, but actually do almost the the the the the the a lot of work in the marketing side, but even in the trade trading side. Two. A little bit. Yeah. A lot of things, but even the facilities. So when you're responsible with that winery, you feel like home. So Alright. You do, you do, you do, you do have team. And, so I've been worth mostly all the time on Aetna. I live in lingua Ross, which you know, one of the twenty villages inside this Aetna DOC. And, but my I spend a lot of time out of Italy and all this easily because, you know, Aetna is a kind of place, which in the last twenty years. It's attracted to all those. A lot of people from all all parts of the world. So, we traveled a lot. Yeah. Okay. Cool. And and so the family, so me, something more. The story. Yeah. They're Absolutely. So the family is a family region from Paramo. They moved in eighteen forty in the Sicily land when they decided to go to buy a very big vineyard, you know, sicily until a century ago was the federalism, what do you call it mid mid century? Yeah. So there were a lot of big properties be probably most of them were funded by a Arabic domain. Yeah. You know, I'm at. Oh, yeah. We had a lot of contamination, Spanish, French, Robbie. That's right. Yep. And now our family both in a Arabic domain. The name was and actually is Regale Ali, but comes from the arabic. It means Rajal Ali, Casa Diali, the house of Ali. That's really nice. Yeah. So, and, of course, the sicilian style tried to or evolving, commuted in a different different pronunciation. And so this family that now has the heat generation of people. Yeah. The work with the with the with the company, we now are under the administration of Beto Tesco, which is like heat generation. And, he decided in two thousand to explore the rest of this season, not just be focused on this huge winery that is regularly out. You are are produced, almost seventeen, eighteen wines, it depends by the vintage in six hundred hectares, where three hundred fifty are just being used versus forest lakes and, fields with grains and a lot of things. We, started from the Aeolian Islands in two thousand and one, with both the Capofaro State, which is a small vineyard in the Saline Island, where the mafia del Lipre is the, predominance of this scenario there. On the Island, how is it? How are you? In the Easter side of, you know, I don't see Salisa. So it's, are the vines, like, how are they? How are they? No. They are actually sold a lot of deluxe arrived there. So when the did altura's restart and reborn in, the end of nineteenth, Century. So there were not a lot of testimonials of global ao past training binds, but there were a lot of advancements kind of buying. Yeah. Yeah. And, the the the big work that the agronomists made there was to restore the Venus. I will say that now the ninety percent of the Venus are in a cartons Okay. Let's put it on. Oh, I was just I was just thinking. No. Long like continuity. That's exactly what I was thinking because I I heard that there. It's so windy. It's like, I wonder if it's like that there. So, actually, Are you enjoying this podcast? Don't forget to visit our YouTube channel, mama jumbo shrimp. For fascinating videos covering Stevie Kim and her travels across Italy and beyond. Meeting winemakers, eating local foods, and taking in the scenery. Now, back to the show. Even talking about the Aeian Islands, because, Arus was the god of the wind, we can talk about this windy area, but it's not, the the windy season is during the winter. So when the vines is in the dominant, phase, so during the summer and the maturation season, actually, we don't have so much problem about, the wind. But what Malvasia really needs is the light and the warmth, so the heat. So it's a perfect place to for for this, that perfectly fits with the the Malvasia. It's in our romantic grape variety. I'm not, like, all the moments here that we can find around CCD, like, around Italy, like, Marvoisier, Indiana, or whatever, Artilochenza, you know very well, Sade, it is still a theory, but, the Malvasia could be much more related with Greco de Bia, which is a great ride in Calabrio. Okay. Okay. So this is just this history of Cabofaro, but the ma the family decided to move again in the mainland, when in two thousand and eight, both the first vineer on Aetna in the Posto Fish District, at seven hundred and forty meter in the controller, Shamomola, which is the controller that you tested today. And, actually, that's a good point. You, you guys were in the against of Italian red wine. Yeah. That's a master class here. And sorry. You said which wine is this? Is that is that the flagship wine for Oh, yeah. So for the wine, we so like a lot of wineries on Aetna that's starting to work on the micro verification and keep separated all the small clots. They control the Sean Huawei is our one of our trick contracta. So we make control, control, control, the the line is the flagship. Okay. Okay. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Wow. Okay. So do you guys export to Germany or work? Yeah. Yeah. We have a very long history with the German market. We started with a young guy at the time, a young guy, that, starts with re importing Gregory Avianco, which is our most famous wine produced since ever from the family. And now, Anino Gonzalez, has a big portfolio of twenty five different producers. And, do you just, a latest notice, it's just been acquired by a big group of distributors, German distributors, and for us is a very big opportunity because Nino was a person, and, and, and now he's in a very system, German system, you know, all the new clients and potential clients, of course. So it's a good market for us. I would say that it's one four to our web. Yeah. But what so you guys are in a lot of different places. Is there a place that you are not yet? You want to break into? So we have worked in fifty fifty five countries. That's a lot of countries. Yeah. And, so I will say that we want to say in the best country that can really understand the quality of Italian wine, and the one just to, beef hogs on the prize. And, so we don't want, we want to break this fighting of the price because the party of the wine, has white prizes and, and, all dresses out of discussion. Okay. So, of course, you don't have a good market. We can do better in Spain, just of the country where we are not very, very strong or France. But, of course, they are all countries that are really strong producers. So but but I think the curiosity about Italian wine is growing up like the cuisine of Spanish and French wine are growing is growing in in Italy. So this kind of cross selling will be, I know much much much more speech. Yeah. In the future. And the US, of course, it's our first country. And, and then we are working in Asia, but probably is now our weakest weakest. Yeah. I've worked on many times today. It's it's one of those places, not places. There's so many different countries, and, I think it's just, yeah, it's difficult to, get the interests and it's difficult to pick and work on tax. Definitely. Yeah. Asia is very, very hard, especially because it's that kind of market that we call sensitive to the price. Yeah. So when and they are looking for a lot of very cheap cheap stuff from because, you know, the worldwide, Cecilian reputation of a wine course, it's just starting to be renewed in the last fifteen years, I would say, and the process is very, very it takes longer to us now. I wish you much luck in your, that you make many contacts here. Yeah. Yeah. Yeah. Yeah. Enormous. So there's just so many people walking around, and and you obviously know you you have a lot of, of of knowledge, beyond what I was gonna ask you today. So it's, that's, great. My job so easy. So thank you so much. Thank you. It's my job. It's my job, sir. It's my job. And, yeah, I I wish you the best at the master class. And, thank you so much. Thank you. Thank you. Thank you. Senior Broom. Yeah. No. No. No. No. Julie hot. I know. I know. Okay. That's it. Listen to the Italian wine podcast wherever you get your podcasts. We're on SoundCloud, Apple Podcasts, Spotify, HimalIFM, and more. Don't forget to subscribe and rate the show. If you enjoy listening, please consider donating through Italianwine podcast dot com. Any amount helps cover equipment, production, and publication costs. Until next time. Chichi.
Episode Details
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