
Ep. 1400 Marzia Varvaglione | Italian Trade Agency Wine Masterclasses In Germany
Italian Trade Agency Wine Masterclasses In Germany
Episode Summary
Content Analysis Key Themes and Main Ideas 1. The rich history and family legacy of Baraglione Vigna, a winery operating since 1921. 2. The role of Marta Baraglione as the business developer, marketing, sales, and brand ambassador for the winery. 3. The significance and characteristics of ""Papale"" Primitivo di Manduria as the winery's flagship wine. 4. The concept of ""elegance"" in Italian red wines, highlighting regional variations from North to South. 5. Baraglione Vigna's global export reach across 70 countries and aspirations for new markets like the Emirates. Summary In this episode of the Italian Wine Podcast, recorded at a wine event in Dusseldorf, Germany, host Stevie interviews Marta Baraglione of Baraglione Vigna. Marta shares the over 100-year history of her family winery, established in 1921 in Puglia's Primitivo di Manduria region. She details her current role, overseeing business development, marketing, and sales, while also serving as a brand ambassador. The discussion focuses on their flagship wine, ""Papale"" Primitivo di Manduria, a single-vineyard (cru) wine named after a Pope who owned the land in 1724. Marta explains its production from old bush vines, hand-picking, and aging in French and American barrels to achieve an international profile. She also delves into the broader concept of ""elegance"" in Italian red wines, noting how regional terroir influences distinct styles, from balancing high alcohol in the South to focusing on maturation in the North. Finally, Marta mentions the winery's extensive export network across 70 countries and expresses a desire to expand into the Emirates market. Takeaways - Baraglione Vigna is a historic family winery from Puglia, founded in 1921, specializing in Primitivo di Manduria. - Marta Baraglione plays a crucial role in the winery's modern business, focusing on global marketing and sales. - Their flagship wine, ""Papale"" Primitivo di Manduria, is a premium cru wine with a unique historical name. - ""Papale"" is produced from old bush vines, hand-harvested, and aged in a combination of French and American oak for complexity and international appeal. - The elegance of Italian red wines is a complex concept, varying significantly between regions (e.g., balancing alcohol in the South vs. tannin management in the North). - Baraglione Vigna boasts an impressive international presence, exporting to 70 countries, and aims to explore new markets like the Emirates. Notable Quotes - ""No, I have a winery, my family home winery, since nineteen twenty one, so more than one hundred years of history."
About This Episode
Speaker 3, a representative of a winery in Germany, discusses the importance of the elegance of Italian wine in the master class of the winery. They explain that the culinary techniques used in the master class are important, and that the winery is a great place to visit. They also mention the importance of promoting the brand and thank the attendees for their time.
Transcript
Hey, guys. Check out Italian wine unplugged two point o brought to you by Mama jumbo shrimp, a fully updated second edition, reviewed and revised by an expert panel of certified Italian wine ambassadors from across the globe. The book also includes an addition by professoria Atilushienza. Italy's leading vine geneticist. To pick up a copy today, just head to Amazon dot com or visit us at mama jumbo shrimp dot com. Welcome to this new mini series on Italian wine podcast. Join Stevie and her just do the work team as they travel to Dusseldorf German to interview some great Italian wine producers. Each producer had submitted one of their wines towards the special Italian trade agency's master classes. Each were run by master Sommelier, eros Thiboni, join us to get the inside scoop on these fantastic wineries. Here we are again at, this fantastic wine event in just Zidov, Germany, and I'm in the, each area, the Italian trade agency area. They have, a bunch of master classes set up and, going on with Ayros Tibboni, who is, leading them. And it's really interesting. And I'm sitting here with a very beautiful lady at the, Mata Baraglione. I hope I said that okay. Thank you. And and you're, from the Baraglione Vigna. Yeah. And so I guess my first question is what do you do for the winery? And, tell me a bit about yourself and the history of your winery. Thank you. Thank you for inviting me. And, you spell my name so well. Oh my god. Thank you, guys. So, no, I have a winery, my family home winery, since nineteen twenty one, so more than one hundred years of history. And, actually, everything was started with my great grandfather just for fun because we are from Poria in the area of the primitive, Vodi Mondoria. I love that stuff. So in the past, they wasn't that common during Remitivos. So the person who really developed the business was my grandfather. And then my father actually started to, give an international printing to the one with south. But today, I'm the business developer of the winery. I'm in charge especially for marketing and sales, but I'm also the Brenda Bass ambassador, of course, of the of the winery. And, I guess it's something that it's so tough to explain because there is a such an emotional attachment for everything you do Right. Especially if something is yours. Yeah. Satisfaction plus it's yours. So you care a lot more. So, no, that's great. So I guess my question, today would be, what is the winding featured in the master class, the elegance of Italian red wine? Well, the the elegance of Italian red wines, I think that, Italy is so special because for every single region from south to north, it's very easy to appreciate, how the soil, the French, there are can have an impact, a big impact the on the grape Great. Production. Are you enjoying this podcast? Don't forget to visit our YouTube channel, mama jumbo shrimp for fascinating videos covering Stevie Kim and her travels across Italy beyond, meeting winemakers, eating local food, and taking in the scenery. Now, back to the show. So in our case, the elegance in Southern part of Italy could be, how to manage the, high helpful percentage together with, a very smooth timing. So everything stay in the balance. Okay. As well as the, the northern part of Italy, need to pay attention much more to the maturation on the tunnel and not to the acidity. So everywhere you go, you find such a great producers, that invest a lot on the elegance. Okay. And and what is the wine called that is in the in the in the master class? It's going to be the pakale auto pre b t volume and duria, where primitive even doing it, of course, as I told you before. It's the very main grape. And, Papale, is the name of Glenn, the city is a crew. A name Papale, after the pope that in seventeen twenty four was the very first owner of this piece of land. Oh, really? Yeah. So when when we bought this piece of land, we said, why the ballet? And they tell about, this guy. So we report, all the story on our upfront label. Of the Popaleo. And the Popaleo is a great selection of such, old vinyl, but, bush wine bush wine. So we go for a handy car, best hunting selection in very early morning. And then we go for a very long maturation, and aging, especially in French barrels, to give to the wine, the smooth and the maturity and the macro skin donation. Okay. And then just a small passage in American America because you want the international cash. Right. Yeah. Yeah. Of course. Of the wine. It's a crew that we release only the best drinks. And it's the wine that represent our winery across seventy different countries, though, all around the world. Yes. Wow. You're evasive. Alright. So I guess, this is that your flagship wine? Okay. So it's the one in the same. Okay. Yeah. Because it could have been different, but that's great. No. That's great. So seventy different countries. Okay. So you export to Germany? Yes. Yes. Okay. Great. And is there a a country or an area or a market? It is all the same thing, but where you would like to be in that you're not in yet? Oh, wow. That's a good question. For sure, the emirates in general. Oh, wow. Yeah. I haven't heard that. Yet today. I know it's strange because, we export such a lot, but I think that, that kind of market is still to export floor and still to, let's say, conquer, not only for us, for the wine board in general. So if I have to make a wish, maybe that that one could be, you know, a dream too. Yeah. You would get to go there and, like, at the chance to promote any amazing grave. Yeah. That sounds exciting. I I want your job. Okay. Well, thank you so much for taking your time, and it was really, really lovely talking to you. And I wish you at a very, very nice, finish. Or I we still have a day and a half left. Yes. So enjoy the fair and, big place to you again soon. Thank you. I'll see you soon. Listen to the Italian wine podcast wherever you get your podcasts. We're on SoundCloud, Apple Podcasts, Spotify, email ifm, and more. Don't forget to subscribe and rate the show If you enjoy listening, please consider donating through Italian wine podcast dot com. Any amount helps cover equipment, production, and publication costs. Until next time, chi qin.
