Ep. 1156 Marco Caprai | On The Road Edition

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Each week, she travels to Increda wine destinations interviewing some of the Italian wine scene's most interesting personalities, talking about wines, the foods, as well as the incredible travel destinations. Hello, everybody. My name's Stevie Kim, and this is yet another episode of Mama jumbo shrimp Italian wine podcast on the road edition. Here we are with What's your name? Marco Caprai. Marco Caprai. And we are in literally in in the middle of the vineyard in his winery called Arnardo Caprai. So Marco, who is Artonardo Caprai? First of all. First, Bernardo Caprai is, an entrepreneur and, he's my father. And, he founded the the company in the nineteen seventy one. His dream was to make a great wine in, the multifalco area with the local grapes of, especially, with the sovereignty, you know, grape. But your father, he was an entrepreneur with other businesses, other types of businesses. Do you want to tell us a little bit about that so we can contextualize how he came into the wine business? Yes. My father was, an entrepreneur of the textile of textile. And, we are producer of home textile, and at the end of the sixty year, the beginning of the seventy, he decided to invest part of his money in farming for the production of wine. And, first, both, the first part of the state of today was about forty hectares. Mhmm. At the end of the seventeen years in Italy was a very difficult moment for the agriculture. Because, was the end of the meds Adriya, A lot of people, they left from the countryside. It was difficult to live, in the countryside. Today, it's, the more that it's, hot to How do you mean you mean it's trendy? It's trendy. It's cool. Right. That hot means, like, to The lifestyle of the countryside, It's sexy. It's sexy. Fifty years ago. Like you, very sexy. The situation was very different. And the the people left at the countryside. They prefer to live in the city, in the village, and the people prefer to work in the industry, and, they left the work in, in the in the farm. It was a fantastic moment because, a lot of the Italian population born at the end of the sixty year, the beginning of the seventy year. And, a lot of operation that today, was the the great force of our country. So and then the textile business first, that was the first business. Right? It's, the textile business, continue. My family is in the textile business. I'm the only one that, it's in the winery. I married years ago, I when I my father said me that, was the time, to make something, of good. And, not only. You mean, like, get a job, do something in life. Right? Not only to stay at the university. I make a big choice that I started to work in the wine industry. You have siblings. Right? Yes. You have brother and sister? Yes. I have him brought one brother and one sister. I am the oldest of them. Are you enjoying this podcast? Don't forget to visit our YouTube channel, mama jumbo shrimp, for fascinating videos covering Stevie Kim and her travels across Italy and beyond, meeting winemakers, eating local foods, and taking in the scenery. Now back to the show. Oh, okay. So you wanted a little bit of independence? Yes. And, the problem, for me was also a problem of identity. How old were you? About twenty three years. Okay. So you started so you started twenty three. And, at the time, I was only the son of Arnold. Right. And, today, Bernardo is the father of, Marco. Right. In the wine industry. In the wine industry. And, this is, probably my force. You have mercy. You have mercy to to change and to have a space, that wasn't the space, of Arnold. Okay. So listen, and then you have another business. Is there another company? No. I'm, the Caprai. We have a the today, we have the group of textile, and we have a So your brother is in in project again. What about your sister? We have different brand. Mhmm. We have the brand of the home textile. Mhmm. And, we have another brand that it's, the brand of, fashion, and, it's a, it's the the bracelet of, pop and, pop, fashion, to have a show show to the, the the cameras. This is a four with a five stars, and the five stars was in the fifty years of the winery. Okay. So this is called the Bracheleti Cochani. Right? When did that start? Because you still like this. Is born ten years ago in twenty twelve, born in, Forte the magni, and, was the contract, to have something, of a cheap, not too cheap. Cheap, like, not too cheap. On a fashion, pop, lucy band. Whose idea was this? Is was this your sisters? The idea was also this was an idea of my father. Oh, okay. And, my father at the beginning was, the brother born with, the four the leaves Qualifolia, and, was for the one to fifty years of the Italian Republic. And that was, only free with the free different color of the Italian flag. We did the green, the white, and the red. So that was two thousand eleven. My brother, in two thousand twelve, changed this, and, he decided to make, the leaves more, more, and, with a contractor of, the lives, the for the lucky, the for tuna, the good, moment of the life, with a different color. Yeah. So it's a it's a very creative family to say say the least. I just wanted to give our audience to get to know the Capri family. First of all, thank you for having us today because I called you just last night. I was like, Marco, where are you tomorrow morning? So so thank you for In the White Harry. Yeah. Often, I am in the White Harry. Yeah. But, but, since the the eighty years, I have traveled a lot in the world Mhmm. To sold the wine to speak about, Montefalco. And, to speak about, the indigenous grape of Umbria, like Sacramento, Grequito, and the story of our small region. Umbria is, the green earth of Italy. We are in the middle of Italy. We are not too far from Rome, one hundred miles, not too far from Florence, one hundred twenty miles. And he said the only one region, that, in the central Italy, no border with the sea. But our sea is a degree in color. The the color of our countryside, and, the special characteristic, of umbria, that's just in the nineteenth century with, Josie. That was an important point of Italy. Caducci spoke of the green earth of Italy, the region of Aubria. Listen to the Italian wine podcast wherever you get your podcasts. We're on SoundCloud, Apple Podcasts, Spotify, HimalIFM, and more. Don't forget to subscribe and rate the show. If you enjoy listening, please consider donating through Italianline podcast dot com. Any amount helps cover equipment, and publication costs. Until next time.