Ep. 2173 Gabriella Favara at Sicilia Enosimposio 2024 | On The Road With Stevie Kim

Next generation is a great team that is born in Sicily with the producer under forty years old. They're already working in the family business operating in wine sector in Sicily. Welcome to another episode of On The Road Edition, hosted by Stevie Campbell. Each week, Stevie travels to incredible wine destinations interviewing some of the Italian wine scene's most interesting personalities, talking about minds, the foods as well as the incredible travel destinations. I'm here today with Gabriela Favero. But, who cares? Right? I would always call you Gabriela Alo because I, of course, I am more familiar with that I love family. I know. Gabriela is actually the daughter of Jose who we are much more familiar with. She's now working also for the family business, but she's working on a special project just called the next generation. Would you like to tell us just quickly what that's all about? Yes. Of course. Next generation is a great team. That is born in Sicily with the producer under forty years old that are already working in the family business operating in wine sector in Sicily. So we have three main goals. Mhmm. First of all, to communicate the wine and the wine sector to the young consumers so so to the generation vet. And so that will be a great challenge to understand what is the best language. What is the best way in terms of events and activities to involve the young consumers and white lovers. Second goal is, our education. So we would like to, to study always more about the wine sector in the different areas. So we would like to exchange our know how, our experiences, among the group, so the next generation. And then, of course, all the producers that are part of the group next generation are born in Sicily represent one race that are operating in Sicily. So Sicily is our great goal. Our great love, and we would like to continue to promote it all over Italy and the world. Okay. So this sounds all great. Right, in theory. But what are you doing practically? And what are the challenges? Okay. So I was thinking about the, how to involve the young consumers and while over, we would like to create events in which we can do more interactive tasting. So to give them the opportunity to discover the wine world without being too technique. So to find a way to involve them in a more events that can be interactive both in tasting. Okay. So, taste. So you're doing events. Events. Yes. And then we would like to organize some discussions, some talk. With managers, with people working in the in the wine sector so that they can exchange with us their experiences. And so this might be a possibility for us to learn from them, but also to organize this kind of talk and events for people who are working for our wineries, who are working in tea in Sicily in general in the wine sector. And then, of course, staying about the promotion of the sicilian territory, our wineries are located all around the island. So with this event, our goal is to promote always more the territory. Also with the basic experiences in our wineries. Mhmm. So bringing people come to visit us so that they can enjoy not only the wines, but also all the territory that around us. Okay. So how many producers, or how many members are there in this group? It's called the next generation. It's called the generics in Italian, which is next generation, and we are thirty or less but it's only the beginning. So we hope to be always more and always, more a big and great team sticking about wine in Sicily. Okay. That sounds great. How can they find out more information? So we we have an Instagram account, an Instagram page that is called the generic selinex. So you can find that on a on Instagram and learn more about us. Okay. Sounds good. And that's a wrap coming from And what's symposio in Paulina. You see the accents? Okay. Thank you for joining us on another episode of On The Road Edition, hosted by Stevie Kim. Join her again next week for more interesting content on the Italian wine scene. You can also find us at Italian wine podcast dot com or wherever you get your pods. You can check out our YouTube channel, Mamma jumbo shrimp to watch these interviews and the footage captured at each location. Changing.