Ep 2362  5 Things About Château Marquis D'alesme Becker | On the Road with Stevie Kim
Episode 2362

Ep 2362 5 Things About Château Marquis D'alesme Becker | On the Road with Stevie Kim

On the Road with Stevie Kim

May 24, 2025
36,36319444
Château Marquis D'alesme Becker

Episode Summary

Content Analysis Key Themes and Main Ideas 1. The evolving landscape of wine tourism and hospitality within Bordeaux's Grand Cru Classés. 2. The unique characteristics, history, and operational philosophy of Chateau Marquis d'Alesme Becker. 3. The increasing role and impact of female leadership in the wine industry, particularly in Bordeaux. 4. Strategies for business diversification within traditional wine estates, such as venturing into other luxury products. 5. Challenges and necessary adaptations for success in the modern global wine market. Summary This episode, part of the ""On the Road Edition"" hosted by Stevie Kim, features interviews with Melissa, Hospitality Manager, and Marjolaine De Coninck, General Manager, of Chateau Marquis d'Alesme Becker in Margaux, Bordeaux. Melissa discusses the chateau's relatively recent opening to the public in 2017, offering tailored visits and featuring an on-site restaurant. She highlights the broader trend of Grand Cru Classés in Bordeaux embracing wine tourism, a shift from their historical reluctance. Marjolaine elaborates on five key aspects of Chateau Marquis d'Alesme Becker: its prized 15-hectare vineyard, its strategic location behind Chateau Margaux, its unique ""twofold culture"" stemming from historical Eastern connections and current Chinese and French ownership, and its meticulous winemaking approach focused on ""craft work."" A surprising revelation is the chateau's diversification into producing a Japanese Sake brand, Yuki Kumar. Marjolaine also shares insights from her 14 years as a CEO in the wine industry, emphasizing the growing presence of women and the importance of diversity for a complete business vision. She advises young women entering the wine world to possess a clear vision, adapt quickly to market changes, and trust their intuition. Takeaways * Bordeaux's Grand Cru Classés, including Chateau Marquis d'Alesme Becker, are increasingly opening their doors to wine tourism, offering tailored experiences and on-site amenities. * Chateau Marquis d'Alesme Becker is a small, highly valued 15-hectare estate in Margaux, known for its strategic location and unique cultural heritage. * The chateau demonstrates business innovation through its foray into producing a Japanese Sake brand, Yuki Kumar, in collaboration with a brewery near Osaka. * Female leadership is gaining prominence in the wine industry, with diversity contributing to a more comprehensive and successful business approach. * Success in the contemporary wine market requires a clear vision, rapid adaptation to changing consumer tastes, and strong reactive capabilities. Notable Quotes * ""These grandcreek lessons haven't had always their doors open to the public."" (Melissa) * ""First is definitely an understanding resource because just imagine it's just fifteen hectares in Margau... it's just like a garden."" (Marjolaine De Coninck) * ""Here, it's just a quest for excellence. Fit by fit, foot by foot, more than plot by plot, and we try to make a real and craft work."" (Marjolaine De Coninck) * ""You need to be a good producer, but also a good marketing person, but also of course a seller. So for that, it's great to have a team with a certain mixed city diversity..."" (Marjolaine De Coninck) * ""Just have a vision. I think, you know... you need to have a vision of the wine you want to produce and to maybe accept to adapt it to the market. And be able to react very rapidly."" (Marjolaine De Coninck) Related Topics or Follow-up Questions 1. What specific marketing strategies are most effective for Grand Cru Classés transitioning into more open hospitality models? 2. How does the blend of French, Chinese, and historical influences shape the brand identity and global market approach of Chateau Marquis d'Alesme Becker? 3. What are the regulatory and market challenges of diversifying a traditional wine estate into non-wine luxury products like sake? 4. Beyond diversity, what mentorship or networking opportunities are crucial for aspiring female leaders in the global wine industry? 5. How are Bordeaux wineries leveraging digital technology to enhance wine tourism experiences and reach new audiences?

About This Episode

The hospitality manager at Chateau Marquis explains the book Chateau Marquis Dalem Becker, which is a tailor-made guide to Italian wine industry and is a great guide to introduce visitors to the wines of the properties. The book is tailored to the Italian wine industry and is a great guide to learn about the various types of crafts and ingredients used in the crafts. The company is open for the public and has garden food and fresh food, and is in charge of the project for over ten years. The general manager is a woman with a mixed city diversity and needs to have a vision of the wine she wants to produce and to adapt it to the market.

Transcript

So tell us five things about Chateau Marquis Deslem. Okay. So, Marquis Dalem Becker, on it in two thousand and six, and for us Now we are in charge of it for more than ten years. We can say that first is definitely an understanding resource because just imagine it's just fifteen hectares in Margau. I mean, in the middle. So it's just like a garden. Welcome to another episode of On the Road Edition, hosted by Stevie Kim. Each week, Stevie travels to incredible wine destinations in reviewing some of the Italian wine scene's most interesting personalities, talking about wines, the foods, as well as the incredible travel destinations. Okay. Welcome. Are you are you English? I'm cheating a little bit. Yes. My parents are from England, but I was born in France. So I've always lived in France. So do you feel more English or French? No. I feel very French. Oh, okay. With that accent. I know. Okay. So Melissa is the hospitality manager here in Chateau. I'm going to completely butcher the name. Chateau Marquis Daleme. Yes. Chateau. And Becker. Yes. What's the Becker? What's the store? Becker was added in the nineteenth century to this property, which is a property that's over four hundred years old. So it's quite been here for a while. And he was the owner, Becker, of this property in the nineteenth century. So he added his name to the property. Okay. So, you know, Sylvonne just handed me this book, Bordeaux, eighteen fifty five, a guy to the Grand Crew class a. Yes. Can you tell us what this is all about. Okay. So, Silva, yeah, it's it's a book that's a guide to all these concrete classes in Bordeaux that opened up their doors to visitors to come and see more tailor made and the specific wines of these here in Bordeaux. So it's a more of a guide for people who want to discover and visit these places and discover their wines in their environment. And all of these properties have done a great job to do visits that are very tailor made, but also very specific to each property. So it's a good guide to sort of introduce you to, the world of these concrete classes in border. Now I this may be a silly question, but, I mean, wasn't there always this type of guide and this hospitality? Because I see Bordeaux as the big, you know, it's the mecca for the wine tourism. No. These these these grandcreek lessons haven't had always their doors open to the public. A lot of Because they're a bit of snobs. Right. I don't think that's, the right way to see it. I think most of them didn't necessarily need to have visitors coming to to visit them. And also a lot of properties have renovated or extended, and they didn't necessarily have the facilities to be able to welcome visitors and this is a quite new to Bordeaux, and it's, becoming something which people want to come to the properties and discover the wines in their environment and really feel maybe what each shadow is all about. So this is also why these shadows have decided all these concrete classes of Bordeaux have decided to open up to the public. And how can people get access to this guide? You can actually find it. It's the edition Flamarin, which, is a big addition in France. You can find it, I think, in all of the properties, most of the properties that are in the guide, the concrete classes of the guide book, but also within the union of the. What about on Amazon? Not sure if we can find it on Amazon because people I mean, I mean, this is just me, American speaking, you know, something practical would be to have the guide before actually coming to Bordeaux. To coming to Bordeaux. I have to check that, sir. Actually, that's Solon's job. Yes. Not doing very well. I have to check on that one. I can't believe he's been working at the Grandquid classic for twenty four years. You can. You can all out of the sun. What are you? Okay. Okay. We won't fire him just as of yet. Okay. Is there anything else you would like to add about the the this guy? I just would like to say that it really is a fantastic guide to actually be able to compare and understand maybe what each property offers because as I said before, each one is totally different. And depending on what each one wants to do, it really is good because some properties will have restaurants, some not, some will have all their specific, detailed tastings or So that is, and it's actually a very, very, a wide variety of, things going on in Bordeaux. So Melissa, just on a personal note, how long have you been working in this chateau? Have, for quite a while. I've been here since two thousand fifteen. So and we opened up our doors here in two thousand seventeen. So it's actually quite recent. Oh, I see. So I've been here since the beginning of the opening here to the public. And we do have here on this site, Chateurmaki Dellem, we have tailor made visits for all our guests, but also we have a restaurant on-site, which also opens up to the public so that people can just come and have a drink, just enjoy the the place, and also the gardens etcetera. And what's on the menu today? Well, not today because we're only opened half of the year. Yeah. So today, we are closed for the public, but we have garden food, which all comes from our vegetable garden, and we have fresh food. Okay. Excellent. Alrighty. Missy Boku melissa Cole. Thank you very much. So So our bordeaux joining continues. I'm here in Chateau Marquis Deslene Becker with Majorlene De Conique, general manager at the Chateau. She has a little bit of a very she has very sexy voice this morning, but she has a bit of a So sorry for that. So tell us five things about Chateau, Marquis Deslyn. Okay. So, Marquis Dalem Becker, on it in two thousand and six. And for us, now we are in charge of it for more than ten years we can say that first is definitely an understanding principle because just imagine it's just fifteen hectares in Margot. I mean, in the middle. So it's just like a garden. Since the first important thing, the second thing is how it's located. Just behind Chateau Margaux and in a place where we did a huge work during five years, just to offer it, you know, the sort of a place you never find all over the world. And why? Because the other very important point is we have a two fold culture. It was the case in the past because Jean Verlin is the owner who obtained the classification in the nineteenth century in a eighteen fifty five was also, you know, exotic person with a lot of work, with the East part of the world. And now you have the family of Chinese from Hong Kong by Carri Peraldo, Nat's mother, and are French and really French from Boutani, Natalie Dad. Here, it's just a quest for excellence. Fit by fit, foot by foot, more than plot by plot, and we try to make a real and craft work. And to finish, just to let you know that beyond the vines, we have other projects because Natalie is a very contemporary young woman, and we have just started our own brand of Japanese Sake. We work with a brewery near Osaka, and we do a little production. The name is Yuki Kumar. Why? Because Yuki Kumar means snow beer, snow bear, and snow bear was the nickname of not done. So I have a personal question for you, Majulin. You know, usually the wine industry, it doesn't have a lot of very many female CEOs, especially I think in Bordeaux. Right? So and how long have you been a CEO for this company? I arrived here in twenty ten. So around fourteen years now. And before that, I was also CEO for other states in on the right bank and the left moved to your right when I started but it was in a year or two thousand. We were not so many woman, but you can easily check now. You have more and more. And just because I think, you know, everybody has understood that we are different and we need it's really great to be woman and man because to have the complete vision of the world because nowadays you need to be a good producer, but also a good marketing person, but also of course a seller. So for that, it's great to have a team with a certain mixed city diversity, sir. So I spoke to Laura Canoe yesterday, and I asked her the same question, which I'll be asking you now. Okay. So for a young woman out there, who are unsure about venturing into the wine world because it these are challenging times for the wine business. What kind of advice would you have for these young women? I, tells them just have a vision. I think, you know, especially maybe because we are in France, in a means there's a lot of rules of production, and we can't change them a lot. But on the same time, the market, you know, goes very, very rapidly. The consumer, there's a consumer test is changing. They want more fruity wine. They want more simple wine. So you need to have a vision of the wine you want to produce and to maybe accept to adapt it to the market. And be able to react very rapidly. So just trust to yourself and go on with a certain vision because as you know, when you plant a vine, you plant it for forty years. So you need to have the goods idea. Okay. That's good. And thank you for, your hospitality today. And that was five things about Chateau Marquis, baker. Okay. Becker and Becker too. And, with Marjolaine De Konink. Who's the general manager at this day? Thank you very much. And that's a wrap. You're welcome. And I love now to offer you to test our sake. Okay. Thank you for joining us on another episode of On The Road Edition, hosted by Stevie Kim. Join her again next week for more interesting content on the Italian wine scene. You can also find us at Italian wine podcast dot com or wherever you get your pods. You can check out our YouTube channel, mama jumbo shrimp to watch these interviews and the footage captured at each location. Changing.