
Ep. 2376 5 things about ... Bordeaux Wineries Edition Part 2 | On the Road with Stevie Kim
On the Road with Stevie Kim
Episode Summary
Content Analysis Key Themes and Main Ideas 1. The enduring legacy and multi-faceted excellence of historic Bordeaux chateaux. 2. The critical roles of history, dedicated people, and unique culture in shaping a chateau's identity and wine quality. 3. Innovative viticultural practices and branding strategies employed by Bordeaux estates. 4. The increasing focus on sustainable development and proactive climate change adaptation in the Bordeaux region. 5. The philosophy behind Bordeaux wines: crafted for pleasure, refinement, and sharing. Summary The ""On the Road Edition"" podcast, hosted by Stevie Kim, offers an insightful look into three prominent Bordeaux chateaux: Margaux, Duzac, and Montrose, through the lens of their ""five must-know"" characteristics. Philippe Bascaules, Managing Director of Chateau Margaux, details the chateau's sustained excellence stemming from its centuries-long history, the unwavering dedication of its people, a culture rooted in producing wine for pleasure, ideal natural conditions, and its iconic architectural presence. He also briefly contrasts the wine cultures and mindsets of Bordeaux and Napa. Laurent Fortin, General Manager of Chateau Duzac, highlights the chateau's distinctive yellow label—a symbol of innovation since 1924. He emphasizes the property's elegant restoration and its unique practice of ""plot selection,"" where the vineyard's 49 hectares are meticulously analyzed for terroir differences, leading to specific, high-quality selections rather than traditional second wines. Arnaud Frederic, Sales Director for Chateau Montrose, shares the poetic origin of its name, the crucial role of its diverse T3 and elite T4 vineyard terraces, and its sophisticated ""intra-plot picking"" system which adapts the cellar to the vineyard's varied microclimates. He also underscores the chateau's strong commitment to sustainable development, exemplified by its energy self-sufficiency through solar panels, and its forward-looking ""Montrose 2070"" project, designed to proactively address the challenges of global warming through agronomic innovation. Collectively, the discussions underscore the blend of historical prestige, human ingenuity, unique terroir, and modern adaptations that define the quality and character of Bordeaux wines, all while maintaining the core philosophy that wine is ultimately made for enjoyment and connection. Takeaways - Bordeaux chateaux draw significant strength and quality from their deeply rooted histories, often spanning centuries. - The ""people"" involved – from owners to technical teams – are instrumental in driving continuous improvement and preserving the legacy of Bordeaux wines. - Terroir, encompassing specific vineyard plots and natural conditions, is a fundamental determinant of Bordeaux wine character and quality. - Sustainability and climate change adaptation are becoming central pillars for modern Bordeaux estates, with tangible projects being implemented. - Innovation in viticultural and winemaking practices, such as precise plot selection and intra-plot picking, is crucial for optimizing wine quality in Bordeaux. - The visual identity and architecture of a chateau contribute significantly to its image and narrative. - The philosophy that wine should be refined, delicate, and easy to drink for pleasure and sharing is a core value in top Bordeaux estates. Notable Quotes - ""The history is probably the most important."" – Philippe Bascaules, Chateau Margaux - ""Wine is made to give pleasure. So wine is made to be drunk. It's not something to admire or to something you know, special or very impressive. No. It's something that just give pleasure."" – Philippe Bascaules, Chateau Margaux - ""A wine that is very impressive, but also aggressive is not a good wine for me and for us."" – Philippe Bascaules, Chateau Margaux - ""The question is not how do you what what is a wine? How do you find a wine? No. It's how do you feel yourself? And so if you feel good and better, Okay. It it is a great wine."" – Philippe Bascaules, Chateau Margaux - ""We are the only state I think in Bordeaux to do plot selection. We don't do second, third wine. We do plot selection."" – Laurent Fortin, Chateau Duzac - ""Ninety nine percent of the concrete lessee of the Midoc, locating on the T3, and we have both here. We are lucky enough to have T3 and T4, and this is different kind of soil and T four is known as the elite core kind of soil for the Midoc and it's perfectly suitable for the cabernet sauvignon."" – Arnaud Frederic, Chateau Montrose - ""We are of the perfect balance between the amount of energy we consume and the amount of energy we produce."" – Arnaud Frederic, Chateau Montrose (referencing solar panels) - ""It's all about fair family values, sustainable development, innovation. And, of course, the people who works on the winery has a family spirit."" – Arnaud Frederic, Chateau Montrose Related Topics or Follow-up Questions 1. What are the specific economic challenges and opportunities for Bordeaux chateaux in balancing tradition with the demands of a global market? 2. How do the detailed ""plot selection"" and ""intra-plot picking"" techniques mentioned translate into tangible differences in the final wine's profile? 3. Beyond solar panels, what other innovative technologies or practices are Bordeaux chateaux implementing for sustainability and climate resilience? 4. Considering Philippe Bascaules' comparison, how do the wine tourism industries in Bordeaux and Napa differ, and what lessons could each learn from the other? 5. What impact do the ""family values"" and ""family spirit"" emphasized by Chateau Montrose have on staff retention and the long-term strategic planning of a chateau?
About This Episode
The importance of history and Chateau Marco is highlighted, along with the need for a refined and delicate wine. The cultural and political aspects of the region are discussed, including the importance of the wine and the need for a delicate and rewarding experience. The value of finding a wine that is well balanced and has a strong social impact is emphasized, along with the sustainable development aspect, use of renewable energy, and the use of biomass in winery. The hosts of On The Road Edition thank everyone for joining and remind them to check out the videos and links.
Transcript
Five things. I don't know if I, limit that to five or but I will start with history. You know, Chapo Marcos started in the end of the sixteenth century. So, which is so important to explain the quality of the wine today. So because it's for centuries, people here in this place wanted to to make, great wines and, just because first, they found customers able to pay a lot of money to drink great wines. And so it was English people first. And so then it continued all the time that, all the generations wanted to improve the quality of the wine to please the customers and to continue to make money. Welcome to another episode of On the Road Edition, hosted by Stevie Kim. Each week, Stevie travels to incredible wine destinations interviewing some of the Italian Weinstein's most interesting personalities, talking about wines, the foods, as well as the incredible travel destinations. Okay. Where we're here in Chateau Margaux with, yes, another person who's named Philippe. Philippe seems to be a very common name in Hordeaux. Everybody is a Philippe basically. It's like Giovanni and Italy. But this is Philip Pascal. Is that correct? Yes. He's the managing director of Chateau Marco. So tell us for our audience, five things, five must know about Chateau Marco. Five things. I don't know if I, limit that to five or but I would start with history. You know, Chapo Marco started in the end of the sixteenth century. So, which is so important to explain the quality of the wine today. So because it's for centuries that people here in this place wanted to to make, great wines. And, just because first, they found customers able to pay a lot of money to drink, great wines. And so it was English people first. And so then it continued all the time that, all the generations wanted to improve the quality of the wine to please the customers and to continue to make money as well. So the history is probably the most important. The second is due to the people. So we had a a lot of very, skillful people and, owners, especially that wanted to invest and to give all the capacity and money and the equipment to technical team to continue to improve. So that this will of all the generations to continue to improve. The wine is essential. And then I would say after this, the culture, So depending also of people, of course. But this culture that we, we never forget, we never gave up. I think just to to keep to continue in the same direction, and which is, something very French, I would say, very very boldly, but but also French that the wine is made to give pleasure. So wine is made to be drunk. It's not something to admire or to something you know, special or very impressive. No. It's something that just give pleasure. That is able to pair with food and to to share with people. So a wine that is very impressive, but also aggressive is not a good wine for me and for us. So it's a wine has to be very refined, very delicate, easy to drink. And so, and then you can, you know, you can talk with other people. Even if you don't think about the wine itself, you know, it's, it's a great wine makes the life better and you feel happier. The question is, how do you feel? The question is not how do you what what is a wine? How do you find a wine? No. It's how do you feel yourself? And so if you feel good and better, Okay. It it is a great wine. That's for. And then we have also the climate at the end, you know, all the natural conditions that allowed to achieve this vision, to achieve this quality of wines, this type of wine we wanted to make. And so it's wonderful that here in this region, it's a very complete and very excellent pairing between the vision of people and the natural conditions. And so we can achieve this. So, so which is we were lucky, I think, but it's also the the skills of people. And then today, I would say that, we have the architecture. Maybe we can because first, people see the the castle. And so it's also very important to give an image for the wine. And, we are very lucky to have this wonderful castle. So elegant so, I would say impressive, but so well balanced. So, you know, delicate. So so it's something, we are very lucky to have it, and it's a very good expression of the place. And finally, of the one. A bonus question. You came when you were twenty seven to Chateau Margaux. Right? And then for after many years, you left and you went to Naupa to manage our ankle note. Now you're back to your original sin Chateau Margaux. So at a personal level, what is the main difference living in Napa and living in Bordeaux? It's, yeah, a complex complex question. You know, because if in the comparison, it's not fair because I spent almost fifty years here in France, living and living twenty years at, at Margot. And suddenly, I went to Napa. And, and so then, like a tourist who said. And it because even if I worked a lot, because discovering everything, the vineyards, the culture, the people, and then as a customers and a new new style of wine. So so it was everything was new, but but at the same time, I was like a tourist. You know, each time I went to all the states of US and it was a fantastic uh-uh journey, but, but the comparison is not fair. But to just to answer the question, I would say, I would say that, yeah, this is So food is very different. So wines are very different. The culture is different. Mindset is different. And and some are positive, you know, I like the optimism of American I like the happiness of American people. I I like that. You know, in France, we are complaining much more all the time. So so I I like that, but at the same time, I like the nuances that we find in France that sometimes we don't see in in US. So, so, I am very happy to to be back in France today, and still continuing to collaborate in. In the past. Yeah. I think they're very happy to have you back. Thank you very much. Thank you very much. How do you say it? That's called. That's called. The managing director of Chateau. And that's a wrap. Okay. I'm here with long fourteen of Chatur duzac, the general manager. So tell us five things about Chateau dosac. Five thing about Chateau dosac. First of all is the label. The label is yellow. That's the only yellow label in Margos since nineteen twenty four. So even in nineteen twenty four, we are really into innovation so that my second thing, it's innovation, elegance, because I think those acts is a very elegant property, has been totally restored by, the rural family, and we are the only state I think in bordeaux to do plot selection. We don't do second, third wine. We do plot selection. Our vineyard is forty nine hectares, and we were able to do electrical resistivity test and we are able to really see different terroir. We into our forty nine hectares, and we do plot selection. We do Chateau dosac. We do two plot selection over the dosac and Lavasted dosac. That should be five. That's four. The fifth one Please come and discover Ozac. Hello. This is the continuation of the Bordeaux series, and I'm here with Arno Frederi. He's the sales director for Chateau Montrose Arno. Hello, everybody. Hi there. So what are the five things that must knows? Five must know knows about Chateau Montrose. So the first thing is, obviously, the poetic name, origin name of Chateau Montrose. So back in the day, when everything started, what happened here is the land was full of Heather. And when the muscles used to pass by to go to borrow and on the way back to the French estuary of Leijande. They used to see this little mound full of heather and actually when the heather blossom, it turns pink. So it's the it's called for mounds. So that's the the first thing I would like to say. The second thing will be probably everything about the terraces because something you need to know in the in the medic. There is mainly two main terraces, T3 and T4. Ninety nine percent of the concrete lessee of the Midoc, locating on the T3, and we have both here. We are lucky enough to have T3 and T4, and this is different kind of soil and T foreign is known as the elite core kind of soil for the medic and it's perfectly suitable for the cabernet sauvignon, which is the king of grapes for the area. So the third thing name would be the intra plot picking. As we think we have twelve different climates. Also, we have twenty six different climates, different kind of soil. And during harvest time, we will pick the grapes pending on the area and then we have the idea to adapt the seller to the vineyard and we can do interplot selection during harvest time and then vinify them separately. Then the fourth thing would be probably the the sustainable development When the Wig family, the the current owner of Chateau Moroes since two thousand and six, when they decided to buy Chateau Montrose, they really wanted to emphasize the sustainable development aspect, and they decided to implement several things on the winery to make it more respectful towards the environment. So for instance, they decided to put three thousand meter square of solar panel above our head, and we are of the perfect balance between the amount of energy we consume and the amount of energy we produce. And the fifth would be probably a little regards towards the future, basically. As you know, we are facing where we have to deal with global warming. I should say that how can we deal with it in the future? And, we're working on a project which is called Morrose two thousand and seventy, and the idea is implementing new agronomic system in the vineyard and in the winery to be able to deal with this kind of global warming in the future. So this is all about the the canopy, the vine stock selection, the size of the trellising, the way we prune the grapes. Basically, if I would have to summarize the situation, I would say it's all about fair family values, sustainable development, innovation. And, of course, the people who works on the winery has a family spirit. Excellent. Merxie Bercourneau, and that was five things about Chateau Montrose. Thank you very much. Nice to speak with you guys. Enjoy it. Thank you for joining us on another episode of On The Road Edition, hosted by Stev Kim. Join her again next week for more interesting content on the Italian wine scene. You can also find us at Italian wine podcast dot com or wherever you get your pods. You can check out our YouTube channel, Mama jumbo shrimp, to watch these interviews, and the footage captured at each location. Changing.
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