Ep. 1498 Pier Viberti of Marengo Mauro Vini | Slow Wine 2023
Episode 1498

Ep. 1498 Pier Viberti of Marengo Mauro Vini | Slow Wine 2023

Slow Wine 2023

August 3, 2023
38,15555556
Pier Viberti of Marengo Mauro Vini
Wine
wine
podcasts
italy
music

Episode Summary

Content Analysis Key Themes and Main Ideas 1. The rapid growth and community engagement strategies of the Italian Wine Podcast. 2. The significance of the ""Slow Wine"" movement and its focus on sustainable winemaking practices. 3. An in-depth look at Marango Mario winery, a historic, family-run business in Novello, Barolo. 4. The winery's history, current production, and export activities. 5. Highlighting specific wine varieties, including Barolo and the indigenous Nascetta grape. 6. The evolving challenges and importance of sustainability for wine producers in esteemed regions like Barolo. 7. Marango Mario's innovative ""Laris of seria"" project, which integrates agricultural materials into new objects and experiences. Summary The text begins by celebrating the Italian Wine Podcast's impressive growth, aiming for six million listens by July 2023, and outlines ways listeners can support the show and engage with the international Italian wine community. It then transitions to introduce a special podcast series dedicated to the ""Slow Wine"" event held in Bologna in March 2023, emphasizing its focus on sustainability. The core of the content is an interview with Pierre Viberti, from Marango Mario winery. He describes his family's small business in Novello, one of the eleven villages of Barolo, established in 1901 with vineyard cultivation starting in the 1960s. Marango Mario produces 20,000 bottles annually, with Barolo as a key product and Nascetta as their signature grape, unique to Novello. Viberti stresses the increasing importance of sustainability for Barolo producers, not just quality, and introduces their ""Laris of seria"" project – a space where materials from the vineyards are transformed into objects, combining wine tasting with an appreciation for agricultural processes. While currently selling mostly in Italy, the winery is expanding exports to the US, UK, and Northern Europe. Takeaways - The Italian Wine Podcast is a highly successful platform fostering a global community around Italian wine. - The ""Slow Wine"" movement is a significant initiative promoting sustainability within the wine industry. - Marango Mario is a small, family-owned winery in Novello, a key village in the Barolo region, with a long history. - The winery produces both renowned Barolo wines and unique indigenous varietals like Nascetta. - Sustainability is now a primary focus and challenge for wine producers, even in traditional, high-quality regions like Barolo. - Marango Mario's ""Laris of seria"" project demonstrates an innovative approach to integrating agricultural ethics with visitor experience and product development. - Small Italian wineries are actively seeking to expand their presence in international export markets. Notable Quotes - ""Since twenty seventeen, the Italian wine podcast has exploded and expects to hit six million listens by the end of July twenty twenty three."

About This Episode

Speaker 2, the owner of Marangos Maro, is hosting a virtual wine podcast where members of the Italian wine community can nominate future guests and receive lunch. They are conducting interviews with some of the more interesting elements of Italian wine within the slow wine movement, and they are producing twenty thousand bottles per year. They are also exporting their wines from the US, UK, and Europe. They are also hosting a Laris ofGeneration, a small shop that makes wine tasting and uses agricultural materials.

Transcript

Since twenty seventeen, the Italian wine podcast has exploded and expects to hit six million listens by the end of July twenty twenty three. We're celebrating the success by recognizing those who have shared the journey with us. And giving them the opportunity to contribute to the ongoing success of the shows. By buying a paper copy of the Italian wine Unplugged two point o or making a donation to help the ongoing running costs, members of the international Italian wine community will be given the chance to nominate future guests and even enter a prize draw to have lunch with Stevie Kim and Professor Atidio Shenza. To find out more, visit us at Italian wine podcast dot com. Welcome to this special series dedicated to slow wine held in Volonia in March twenty twenty three. During affair, we conducted several interviews with some very exciting producers. We were able to pull out some of the more interesting elements of Italian wine within the slow wine movement, tune in each week on Italian wine podcast. Hi there. I'm here with Pierre Viberti. And can you tell me the name of your winery? Marango Maro winery. Yes. Lauren. Okay. And, what's your role at Mexico? Marango, it's the name of my father-in-law. Marango Mario, it's a small family business winery. Where is it? It's in Novelo. We are in the southwest area of the eleven villages of Marolo. It's a familiar run business with brand new lines of wines and labels, but the wall estate was founded in nineteen o one. And then during the sixties, started the cultivation of vineyards. There are two most important wines. One is scores Barolo. Barolo's are becoming more and more characteristic and producers are trying to represent the best, Barolo in their region, in their village, and in their vineyard. Right. So I think Barolo Rivera is the crew we have, which is the most important one. We do it, since two thousand seventeen. But, in the last, five years, we produced also Nacheta. Is that your signature grade? Yeah. I think. Yes. Because Nacheta, it's only in Novello. So in our small village, like, less than one thousand inhabitants in the same soil where Nebula grows. And how many bottles do you produce a year? At the moment, we are producing twenty thousand bottles per year. We export some wines. I think at the moment, we sell most of the wines in Italy, still in Italy, but, we're starting to export, US, UK, North of Europe. Italian wine podcast. If you think you love wine as much as we do, then give us a like and a follow anywhere you get your pods. So I was going to ask you about the slow wine motto. What it it's very much to do with sustainability. And what do you think your winery? How does it fit in? For the Guanopulito Junuto. I think it's a very complex matter, and I think it's the most important, theme we have to reflect on. This is the first time in the last century that's a great area as Barolo is, it's having new challenges not only producing quality wines, but also produce sustainable wines. It means that we have to reach the ability to keep the focus on the agriculture, which is the most important part of producing wines. Two years ago, we started a new project, which is called Laris of seria. That's a kind of a small shop. We make the wine tasting, but we also show some materials coming from the vineyards, like clay, like pigments obtained with the grapes. We transport a lot of things coming from the agricultural process in new objects. We put together a lot of things. Thank you so much for taking the time to speak to me. Thank you very much. Listen to the Italian wine podcast wherever you get your podcasts. We're on SoundCloud, Apple Podcasts, Spotify, HimalIFM, and more. Don't forget to subscribe and rate the show. If you enjoy listening, please consider donating through Italian wine podcast dot com. Any amount helps cover equipment, production, and publication costs. Until next time, Cheaching.