Ep. 1649 Isidoro Vajra Of GD Vajra | Slow Wine 2023

Since two thousand and seventeen, the Italian wine podcast has exploded, recently hitting six million listens, support us by buying a copy of Italian wine unplugged two point o. Or making a small donation. In return, we'll give you the chance to nominate a guest and even win lunch with Steve Kim and Professor Atilio Shenza. Find out more at Italian wine podcast dot com. Welcome to this special series dedicated to slow wine held in Volonia in March twenty twenty three. During the fair, we conducted several interviews with some very exciting producers. We were able to pull out some of the more interesting elements of Italian wine within the slow wine movement, tune in each week on Italian wine podcast. Hello. I'm CV Kim for Italian wine podcast on the road series. We are still in slow wine in Bologna, day one. And today, of course, this family here, what is your name for people? And From, Geneva Barolo. But what do you what do they call you? Easy. Easy. Easy. It's easy. It's easy. He's very easy kind of guy, actually, by the way. Of course, they're known for famous for their bravo. But today, they are actually This did as benchmark producer for Barbera. So easy. First of all, tell me a little bit about your family. There are three of you. Right? Yep. Yeah. We are two brother and one sister. We continue the work of our parents. I'm more in the vineyards. My brother, more in the winery. And Francesca, she's checking about us. She's trying to control you guys. So there are three of you. And, of course, your your dad was the first person who was really doing this work. Right? Yes. So you're famous for Barola, but today we're here to talk about Barvera. Tell us why you are wine. Barvera is listed as the benchmark producer in your opinion. Why? Can I send another story before? Okay. Alright. Alright. I thought you didn't have time. Yeah. Okay. It's a funny story. Papa Mama, they were Mama at the time she was the girlfriend of Papa. Yes. And Papa, he organized a romantic trip in Paris. In reality, there was, the goal of Papa was to to go out to La Caba Madland, where there was a young Sommelier, Stephen's Puria, and they tried the best birdo by the glass, Latur La Fitte, but Papa, he would like to have an opinion from Mama. And mama, she said, Aldo, that's an amazing wine, but to me, your barbera is better. Oh. So, yes, we are from Barolo, but the declaration of love was with a barbera. With Balbera. Okay. There you go. No. No. No. No. It's cute. It's a cute story actually for Barbara. Verbera is very important for us. The the beauty is that for some points is a very international grape. It's without the tanning that we have in the Nebula and in the Delceto. And the beauty is that we have a freshness and a fluid that, especially during this time, became amazing to the barbera. We believe a lot. So how many barbera labels do you have? We have two point five. What do you mean by that? Point five because we make us a confrontation with Fraser. Oh, okay. Okay. And then a selection of, Burbera superiore and the classic Berbera. Okay. The difference. And and what are the differences? Yeah. It's it's the vineyards. Hold vines. For the superiority Mhmm. And a blend of, six different vineyards for the classic. And, or, do they have a name for these labels? The superiority we call Viola Delaviola. Viola Delaviola. And the classic is Barbara. Okay. Without the name. And and how many, bottles are you producing? Well, the superior ten thousand bottle, and, the classic is, is twenty thousand bottle. It's a it's a grape that in the future we see less because it's very delicate to the to the change of the climate situation, a very sensitive to the flava sensitive It's a problem everywhere now. Right? So, yeah, it's a it's a grape that needs that we take care a lot. So listen. I'm asking I'm a little struggling here because we have a problem with the next generation in terms of wine consumers, wine lovers. Right? Yeah. What are you as a company doing about communicating to the next generation promoting educating and communicating? The million dollar question. No. I I don't have a answer, but, if we decide to continue the work of our parents, it's because we see it's not only a work to make wine. Is the elements that make the union with the people. And when we spoke with, our generation, we want to say that the beauty is not, with the ten in the c d t or something else, but the beauty is that the wine is is something that make a union with you. It's more than a a fruit. It's more than a grave. If we met, it's thanks to the wine. That's true. We want to to to meet the next generation. On it this way. That is it. For now, it's Italian wine unplugged, benchmark producer for Bibera, and this is easy, very easy Vira. So Signing up. 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