Ep. 1553 Sabrina Faricelli & Samuele Radica | The Next Generation
Episode 1553

Ep. 1553 Sabrina Faricelli & Samuele Radica | The Next Generation

The Next Generation

September 10, 2023
94,30138889
Sabrina Faricelli & Samuele Radica

Episode Summary

Content Analysis Key Themes and Main Ideas 1. The unique characteristics and growing recognition of the Abruzzo wine region. 2. The journey of a multi-generational family winery committed to organic practices. 3. The intersection of winemaking, family heritage, and modern business approaches. 4. The strong connection between Italian wine, gastronomy, and cultural identity. 5. The importance of environmental sustainability and biodiversity in Abruzzese viticulture. Summary In this episode of ""The Next Generation,"" host Victoria Chachdev interviews Samuele and Sabrina, the marketing manager, from a family-run winery in Abruzzo. They detail the winery's history, which traces back to Samuele's grandfather selling grapes, with wine production commencing in 1991. Notably, their winery was one of Abruzzo's first to achieve organic certification in 1991, showcasing a long-standing commitment to sustainability. Located in Monopuloscarlo, between Pescara and Chieti, and halfway between the Majella Massif and the Adriatic Sea, the winery produces classic Abruzzo wines like Montepulciano, Trebbiano, and Pecorino. They discuss Abruzzo's increasing popularity, recently recognized as ""Region of the Year"" by the Wine Antitrust, highlighting its natural beauty and high-quality, often organic, wines. Samuele, with a background in informatics, emphasizes the blend of tradition and modern asset management, while Sabrina outlines their marketing efforts. The interview concludes with a poignant reflection on the family's dream and their dedication to transforming the land's products into wine. Takeaways * Abruzzo is an Italian wine region that is gaining significant popularity and recognition, having been named ""Region of the Year"" by the Wine Antitrust. * The featured winery is a multi-generational family business, with a history of grape production dating back to the grandfather and wine production starting in 1991. * The winery was an early pioneer in organic farming, achieving certification in Abruzzo in 1991, demonstrating a long-term commitment to environmental sustainability. * Abruzzo's unique terroir, situated between the Majella Massif mountains and the Adriatic Sea, contributes to its distinctive wines. * The region produces typical Abruzzese wines such as Montepulciano, Trebbiano, and Pecorino, with a focus on quality and organic methods. * The integration of modern skills, like informatics (Samuele's background), is becoming increasingly valuable in the wine industry. * Italian wine culture is deeply intertwined with food and family, seen in discussions of local pasta (maccheroni alla chitarra) and the intergenerational dream behind the winery. Notable Quotes * ""Abruzzo, and telling region on the Adriatic coast, just south of the La Marque region. It is home to a lot of beautiful things, you know, things like, I don't know, which is, a handmade pasta that's just delicious and made with a special instrument that is the guitar with the strings."

About This Episode

The speakers discuss the success of their wine winery called Marco Vini and their interest in learning about informatics and creating wine. They also discuss the importance of privacy and the success of their wine region. They share their backgrounds and offer advice on being a wine to wine business forum. They discuss the success of their wine region and the importance of organic farming methods, while also sharing their experience with awife and remind them of a podcast.

Transcript

Since two thousand and seventeen, the Italian wine podcast has exploded. Recently hitting six million listens support us by buying a copy of Italian wine unplugged two point o or making a small donation. In return, we'll give you the chance to nominate a guest and even win lunch with Steve Kim and professor Atilio Shenza. Find out more at Italian One podcast dot com. Welcome to the next generation. I'm Victoria Chachdev, join me as we chat with young Italian wine people shaking up the wine scene. We're going to geek out on a grape or grape fam and hear about all the wild wine things are destined up from vineyard experiments to their favorite wine bars. Hello, everyone. Welcome back to the next generation. I don't know where you are in the world, but I hope you're having this fantastic day. Maybe sipping some wine. Today we are going to take you specifically, which is a lovely lovely family winery. We were fortunate enough to interview, the next generation of the winery samuelle. Who we've met at Ben Italy this year. We took a little adventure to the organic pavilion where we found this lovely family run winery, and they got to show us all their wines and take us on a little trip to Abruzzo without having to leave Verona. And as you know, Abruzzo, and telling region on the Adriatic coast, just south of the La Marque region. It is home to a lot of beautiful things, you know, things like, I don't know, which is, a handmade pasta that's just delicious and made with a special instrument that is the guitar with the strings. It's, and again, I'm talking about food because what is wine without food? Now, I'm so excited for you to hear Samwale and his family's story also with the help of Sabrina, their marketing manager. And let's get to it. Alright. We are at Vinicely, and I am here with Sabrina and Sabuele chow. So tell us a little bit about your winery and where it is based. Yes. So the winery, we started the in the near the end of the two thousand and six. But, my father, the owner of the one we started to produce wine and, this company near the start of nineteen ninety one. And, this comes from my grandfather who started the in Tolo, but now we are in Monopuloscarlo. So we are, small company, very young. So we are located in a in, the middle of Escada and Kieti. So in the this, in the hills of Paloscalo. We produce the classical, the critical, arborzo's wines, like Montepulciano, for the web, of, the Corino and the Pasadena for the wine. Tell me a little bit more about yourselves. What do you do with the company? And why do you love wine? I had my father for the production of the wines. And, I also I'm used to work on the internet site because I'm, engineering for Madica, informatics engineering. Yeah. I finished the university during the end of December. So I'm Oh my gosh. So wait. How old are you? Do you mind and thirty five. Twenty five and seventeen. Okay. So we're all yeah. I'm twenty seventh. So we just need someone who's twenty six. We'll find them. But that's fantastic. And so so what do you do with the winery? Just because I don't want it here right here as well. Sabrina. Yes. I'm in charge for the expert markets and also domestic sales and the marketing, so the organization of the events. Amazing. So today's a big day at Vineet League for you guys. I know a lot of trade, a lot of craziness. But to take a little break from that, because we're all like the same age practically. So how did you both end up in the wine world? Did your dad force you or did you want to? Being wine. Funny question. How do you feel about wine? Just be honest? I like wine. I like reducing wine. But I'm also I interest also in, informatics. In programming. And so I'm thinking to do half enough. I work on the wine. I produce wine, but I also work, in the informatics section of the winery. So for the internet site or, something like that. Well, that's very valuable. That's really important now. I mean, as you all know, it's a very digital world. Yes. You know? So you're actually an asset to the company or a big tool. Yeah. So don't be like, oh, I have to do that. No. You're like I like to do what? Yes. No. That's fantastic. Maybe just talk a little bit more about Abruso as a wine region because people know Abruso, of course, but still has a little bit, as we'd say, like, under the radar a little bit. Right? Like, so tell us why you, obviously, you love a brusso being from a brusso. Are you from a brusso? Okay. Cool. Tell us why the world should love a brusso, other Italian wine lovers should love a group. So I think that, in fact, lately, we see that, Brooke, so it's gaining more popularity. In fact, we see that it has been enacted the by the Wine antitrust as the region of the year. So I think that, if it's a region that has still has to be discovered. Because, we have a beautiful environment. We are, also, our one year, for example, is located halfway between the, Maiala Mesi the address. So I think, from also from the natural environment point of view, we have a lot to offer. And, yes, I think that there are a lot of calls. So, yes, bridges this time. People are maybe not sure, a group. So I don't know. So I think that, we have to do a lot of work in, also, let people know what is, really, a Brouxau and, with our Brouxau wines. I think that, there are a lot of producers that, really produce high quality wines, and, also, lot of organic wineries, and I think it's, it's very important nowadays. Absolutely. And, you know, it's fabulous, especially organic wineries and taking care of the land is super important. And I see you have, like, a lovely selection. Oh, really? So, yes. We have, okay. We are a friendly company. Yeah. So with the environment, team, in fact, our, you know, where is located in the Spanish of a man. And, it's in the region of the number to reach our park. And then, in fact, we have this, friendly recognition because since we, adopted the organic farming methods, We had to have a protection of the environmental, the respect of the biodiversity. Absolutely. And, you know, given the history of a BRUTso it's mostly mountainous in hills. So it's like just all the, you know, the shepherds and and the farmers taking care of that. It's like paying homage, right, to that past and bringing us back to that. So beautiful. I drove through a booth. So for the first time last summer, and I was just like, Why haven't I been here before? But that's amazing. So, obviously, lots of lines, but I have a fun question for you rather than you you go into all the technical details because this is what everyone wants to know. So if you could pick one wine. Okay. So there's this is a two part question. So one wine that you would drink out with your friends and then one wine for a date. First date. No. You don't know the person that well. I know it's a difficult question, but it's fun. Have fun. Okay. Yes. First date is this one. Oh. Polycina. Sparkling Picolino. I think because, even if you don't know the person, it is, it's a funny one. Yeah. So offer a Veltiva. So, I write at the beginning. We love food. And so, like, Yeah. Cheers. I think, it would be a good wine. Even if the other person maybe doesn't drink so much, could be a good choice. What would you drink with your friend? Like, this one. It's called It's a very natural right. So it's very young. As you can see, it's twenty twenty one. So it's very easygoing. Easy going. Yeah. It's a Montebuch fan of Abu in Furity. So it's a very typical versus wine, and, it's good to drink with friends. Wine to wine business forum. Everything you need to get ahead in the world of wine, supersize your business network, share business ideas with the biggest voices in the industry. Join us in verona on November thirteen to fourteen twenty twenty three. Tickets available now at point wine dot net. It's gotten some nice popularity. And especially when you have producers like yourselves that are doing an excellent job, because sometimes I feel like I'm from America as you probably can tell. And, like, multi bucciano da Bruccio back home is some producers are like bigger producers. Right? The quality is, like, so people have the wrong expectation, but now I see slowly. People are starting to learn. Really, that is a nice wine. It's wine you wanna share with friends. So while it may be easy going, but it's still great. You know what I mean? So before we wrap up, is there anything else you'd like to share about your winery and your story? So this is our winery. We have, yes, twenty five vectors and, winery SCCs located in the middle of the vineyards. And, now we, all the peaking hair is completely handmade. And so, yes, so we directly process the grapes after the peaking for several times during the day. So we really are very focused on, you know, quality and so on. Yes. Natural of the product is amazing. Yes. And and when, was the winery started? When was it built? The end of the two thousand six. Yes. Oh, wow. So it's it's fairly new, not super new, but like Yes. Yes. He has long history because, yes, his grandparents were already, making his job, but they didn't produce any wine at the beginning. So they used to sell the grapes and then I decided to really, yes, start and, start transforming the products of the land. That's that's amazing. And, actually, he, had the idea of the conversion into organic farming methods. In fact, we have been one of the first companies actually in Aviso. Because, we got the certification in nineteen ninety one. So we have more than, thirty years of experience. So it's very early because the regulations just came out in the beginning of the nineties. That's awesome. That's super cool. That's a great fact to know. Yeah. Be coming in back at, yeah, in nineteen ninety one because wine world was very different than telling wine world is another story. I guess my last question, it's a very sweet question for you because I always think about this. Because wine is about community. It's about family. Do you have any memories you wanna share growing up around the winery with your grandparents or anything that touched your heart? Well, when we started producing wine, I was very, very young. So I think, the the memory I cherish the most is the one where the winery was open. And we and I used to be with my grandfather. And we see the the waves turning into wine, and it was very happy. Twenty when we stopped. Yeah. Those are the things. At least I that, you know, make you go. This is why I wanna do this. This one, it's the dream of my father and my grandfather. So, looking and realized that it's very natural. Yes. I'm so happy to see the dream come true. And to be able to interview you both. And thank you so much for your time. It means a lot. And I wish you one love auto, the best of luck with everything. Thank you. As always, a big good option for hanging out with me today. Remember you can catch me every Sunday on the Italian wine podcast. Available anywhere, you can get your pods.