Ep. 1780 New Territories Spotlight On Central Asia | wine2wine Business Forum 2023

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We're ready to start the session, and thank you so much for joining this central Asian, exploring new territories. I imagine that, you must be really, really interested if you've chosen this topic instead of the, how artificial intelligence work with the wine. That's the one that I would go to. I wasn't a speaker. So thank you. Thank you very much again. I want to ask you how many of you actually know where Kazakhstan is. Could you raise the hand? Okay. And, Azirbayjan? Okay. Mongolia Okay. Okay. My goal is the most known. Please note that. Okay. Let me introduce Artiam Lebedev. He's the speaker, today. He's only thirty three years old, and, he's been, into wine in three for ten years, which means he started quite early just right after he was, legal, to drink. I guess. So he just right away decided to make it his profession. Way early. Yeah. Just right away. Tom is, certified, Samilla, and wine teacher, and wine communicator. He's, as he certified and, specialist in Depousette, and he's also an Italian wine Ambassador, and he worked as a judge at International Wine competitions such asmundo's Divini, five star wines without walls. There's somebody of Asia and Kenya. He is also a co owner of the first Kazakhstan Samilla school in wine. And he was the first president of the Kazakhstan Somilia Association. Thank you, Anna. I think, to everybody to investing your time in this session. For me, it's a great pleasure, especially due to the reason that last time it was, like, one third of this, amount of people. Last time I spoke only about Kazakhstan, but now Central Asia is growing. So this session is about not only Kazakhstan, but about the whole central Asia about the heart of the great state. And I don't want to waste your time. I want to give you some interesting information because, I believe that this region is, one of their future regions. It's not America. It's not US, of course. It's not China, but in terms of future, it definitely could be interesting. So I'm originally from Russia, but I switched to Kazakhstan to Central Asia in twenty sixteen. So I spent more than seven years in central Asia, and I know about it. So we'll explain a bit to you. First of all, take a look in this map. I believe that, everybody know about it. It's a very famous map of, uh, vine Foley. And you know where the, Viticulture and Vine production starts We mainly know about the road from Caucasus to the west to Europe, but nobody explore the way to the east. And, it was very, very, important for all these territories in the east also in China, multicultural winemaking, but nobody know about it now. What what do you think? Why? Why nobody speak about it now? About Eastern direction due to the religion because a lot of people are Muslims there and, like, half of the population, and they are not drinking alcohol. So we have a prohibitive of advertisement in many countries, but there are people who drink. There are people who enjoy wine. So there are, a lot about to speak. So we when we speak about Central Asia, we speak about the historical territory, which centered in Kazakhstan, and this territory is, from the historic point of view, the, the crossroads, between West and the east between north and the south. And, this was the place of trade. This was a place, of the silk way. The problem is, in this territory, it's a lot of places. They are not suitable for any growing, not only a grape growing, but any growing. So the only point for people to survive was to trade, and we know how to trade, and we know how to sell, good wines and also very expensive wines. People normally don't know about it. So when I think about, great step, I speak about the territory from Austria till Pacific Ocean. Who know, populations, Vine regions of Austria. So Leitaberg, the Lake Noyzidil, the Vineacademia, stirache. So this is the Western age, the Western point of great state. If we see geological formation and historical point of view, an eastern part of great state is, more or less the shore of the Pacific Ocean. So this is a huge territory. Of course, we don't speak about Austria now and we don't speak about China today, but we speak, more or less about everything between Austria and, China. So there are a lot of countries. We can speak about UNESCO meaning of Central Asia. It's the territory from Turkey to Mongolia. So a lot of countries. Yeah. You can see like Afghanistan, Iran, which, completely not drinking. Maybe smoking something, but not drinking. There are other type of sommeliers there. Yeah. But, Kazakhstan, Uzbekistan, Mongolia, Azirbayjan. Georgia don't want to, to, to take part in Central Asia. They, they want to be caucuses. But anyway, a lot of countries are very interesting to develop. Of course, everybody know about Bitcoin. And of course, a lot of people know the story about Bitcoin, for, like, that somebody buy a few bitcoins and then change it to the pizza. And now it works, like, the few, the few houses in that central of London. And, I believe that Central Asia is more or less the same. So nothing, nobody speak about it. They can sum is very low. The population is not very big, but, to invest today, it's very easy to start working, to find the partners. And, when I switch from Russia to Central Asia, my idea was to develop, to start something and to grow it. And it was very easy. No competition. So any winery which enter any Italian winery, which entered Kazakhstan wine market ten years ago was successful because no competition. Now we have some competition, but we also opened the neighboring countries. Like azerbaijan, like, Uzbekistan, like Mongolia. So today, I will speak few words about every country, and you can see the situation. Here you go. At least, you know, where the countries are for those who are who are not. Who is not sure. Yeah. To be in the familiar, I strongly believe that you can only work with some place if you know the place. Even if you can't visit it personally, you need to study the map. You need to understand the altitude, the, latitude, everything, the, the terror, the culture. So the profile of Kazakhstan or Kazakhstan, like, Italians, say, name it. So, can now media consumption. Average consumption is more or less three liters per capita. It's very small, but seven years ago when I came to Kazakhstan, it was one point five. So we double it in, in seven years. I I believe that it's very good work, when we speak about half Muslim country. And if we speak about the big cities, Almaty, Astana, maybe some more. The consumption is more or less, like, six, seven, maybe even eight liters per capita, which is, more or less, close to Russia before the war before the, the bad thing started. Also, it's not good to say it, but, our vine economy, our vine trade, now growing also due to the Russian people who relocate, those who are not supporting the war, they relocate, they relocate with money, and they start spending money in Kazakhstan. So now you can think about Kazakhstan, like about good Russians, like proper Russians. I'm, like, happy to think about that. Also, the same idea with Azerbaijan, with Uzbekistan, with Mongolia, everywhere around. So when we speak about import in Kazakhstan, the the first is, Georgia and Italy, more or less on the same level. But Georgian wines, they take the lowest price point, and Italian wine goes higher. And if we go to the supermarket in Kazakhstan, in Almatin, in the cultural capital, you can find Italian wine starting from eighty euro to crazy to one thousand euro per bottle. Of course, the most of consumption is a five year or six year or seven year or eighty euro, but we have a lot of people who make money on on the, crypto dilutes on Bitcoin also in oil industry. And, they can spend as much money as they want. So if we speak about other countries, it's, of course, friends, but mainly due to bordeaux and burgundy. So we have a lot of people whose palate is developed to drink good wine. But if we speak about this Italian wines, which is the most dominated the market, we speak about very simple understandable, style, not simple, but mainly understandable style. Like juicy, fresh, primitivos, prosseco, Pueblicello, is very successful. Aetna is very successful. Barbara is very good working. So this kind of style work very well. It's strange, but we don't have a culture of Lambruschka now. It was, in the past. Now, we, like, we, we, like, we skip it. I don't know why I'm very big fan of lamb about good Lambruschka. And I try to develop it, but, it's, it's kind of difficult. And, for me, it's, strange, but, in this price range from five till twenty euro, we don't have any, like, real customers for, classical regions of Italy, like Canti classical, like the wines from, Campania, the wines from, I don't know, Marcia. And I believe that this is the point when, where the competition is lower and when, where we can grow. I believe, because I'm the very big fan of classic Italian varieties and, historical styles. So the trends are that, the people from Kazakhstan, they travel a lot they have very, very, I don't know why, but they have very strong connection with Canada and with the US and, with USA, and with Germany. So a lot of people go to study abroad to these countries, and then they come back with understanding of wine culture. And they drink, and they become more and more, not old, but, ready to drink good wines. My customers, when I just arrived to Kazakhstan, they were, they were around forty, fifty, sixty years old, Now the situation is different. I have now some customers who is, younger than me, who, who make money and who drink very good wines, and they understand the wine. So I'm very happy about that. And if, seven years ago, we mainly speak about, semi sweet wines now we speak more about dry wines in big cities. So now we are in a good situation in Kazakhstan. I believe that Kazakhstan become the central, the heart of Central Asia, because if we go back to the previous map, you can see, do you know where where is Almati, where is the cultural capital? So you can separate Kazakhstan for third, third, and third, take Eastern Third, like, north of Afghanistan In the middle of Kyrgyzstan more or less, you will have Almati. So it's eight hundred meters above sea level. It's, the beginning of, Tenshine mountains. And, this is the cultural capital, like, the most beautiful green City. We also have there some Viticulture. I work in Almaty. I develop fine culture here, and, I believe that Almaty become, you know, like the, point of meeting point, melting pot. Because, if somebody want to study wine, they before they went to Moscow, now it's, not a very good idea. So now they are trying to go to Europe or to Hong Kong or to Almaty. So for those who have not enough money to spend abroad in Europe, they go to study in Almaty. They see the trends in Almaty. And I really believe that Almaty become a trendsetter for Central Asia. We also, as a present, as a former president of Kazakhstan's familiar association, I, did organized, the familiar competitions, and all the importers from Central Asia, they come to drink wine, to network, to speak, and, etcetera. So this is the idea of, Kazakhstan. Also, some photos, the terroir, eight hundred meters. So I just visited them Malbec with a, session with Katiena Zapata. So I strongly believe that Malbec will, work very well in this terroir, but, our winemakers, they don't. It looks like Argentina, a lot. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. It's kind of Mendoza. It's Casa Mendoza. A bit more even rose, though. Yeah. Yeah. Yeah. Yeah. So what I would like to show you in, about Kazakhstan, this is a kind of, festival, which name is Toy. It's celebration of something. It could be birthday or, or or any other festival, any other, happy moment. And if we take a look on the left picture, the left picture is how normal people celebrate it. Very simple, with delicious food. Asian style. If we take a look on the right, picture, it's, how it goes when the people with the oil or, with money celebrate. It's ricksus, it's a suspicious, consumption, suspicious, So when you want to show off, yeah, show off. So people, like, really want to to show everybody that they have money. So for the waiting party, you can invite, like, up to thousand people. And there will be those who don't know. Are they showing up in labels in one label also? Yes. Yes. Definitely. Definitely. So it's Which, which labels would go champagne? No. No. No. No. We we speak about Italy, because Afghanistan is not the market for Champagne, unfortunately. So because Afghanistan is market for Super Tuscany. It will be Tignanello or god. Alta, so probably on a Maseta, not not for one thousand people. Tignanello could be for one thousand people. So it's crazy. Then they're not rich enough. Yeah. No. They reach, but they don't want to spend, for those people who who they even don't know. That's interesting. Both of these pictures, they are kind of, you know, strange because it's, two sides of the metal, and the both of them are very radical. But we also I'm sorry, Arton. What what people on the left for to drink? Vodka. Mainly, if they drink wine, it will be cheap, same is with Georgian wine. And I think this is not the, a point where you, like, like, a winemakers. I don't think that you need to focus on these people now, because it's a bad thing, but they normally don't have enough money to drink wine. They can drink by themselves. But for the big parties, they will not order, the wines. Or it will be Georgian, Samese with Kins Marule or or some, some like that. Maybe you could with some, the very mass semi dry wines, but, the, the quantities of order to Kazakhstan should be, like, the, the cars, not the pellets. It should be the, the big trucks. Otherwise, it will not be enough. So we need, quantities, a big quantities for that. Could you tell me also, could you tell us, how the price changes, like export price, how it changes when one is entering Kazakhstan. So it doubles, triples. What's the economic? Exaler from here. Normally, for ten Euro, it will be tripled. It will be three hundred tripled. Three hundred percent. If we speak about more expensive wine, it will be cheaper. The more or less situation, some of you work, or work now or work before with Russia. So the paperwork is the same, absolutely the same because it's a union, the trade union. The costs almost the same, but Kazakhstan in a little bit in more difficult situation because it's more far than most courses in Petersburg. So it will be a little bit more expensive, but we can't, do bigger margin because, people, not so rich in, like, in Russia. So we earn less money but, the wine price is cheaper than in Russia. So the price in Almaty is like in Yekaterinburg more or less in terms of wine. And, like, in Central Russia. Art two, another question, garden, Kazakhstan. What is the system entering? Is there any monopoly or any restriction, like in Northern Europe, for example. No. It's very simple. Like, like, no, no monopoly. You just need to enter. Like in Russia, you need to go through customs. You need to to put the access, the, the same. And then you you just need to sell the wine. It's, it's exactly like in Russia ten years ago. So we don't have the system to, to check all the bottles. So the problem is that we still have, some fake bottles because, the checking system of of the wines is, is not a good developed. But, we, we are working on, on it. And I think in few years, it, it will, it will come. So you, you have, two, three more years to, to enter the market now. Without problems. How many importers are in Kazakhstan? This is an interesting point because we have a very, very little amount. We have in Almati about fifteen. In Astana, we have about, seven to eight. In the western part of the country, which is closer to Europe. This is the hub for, for, for a lot of companies. So there are maybe six or seven, and maybe in some northern cities, also, a few. So let's I would like to say that it's like less than fifty or maybe even about forty. Are all of them work in country, the whole country? No. No. No. No. No. No. No. Definitely. Did not cover in the whole market? No. There are only three, four companies which cover the whole country. And, they are not good in covering the whole country. So nobody, no, there are no, still no big importer who is, covering all the cities because it's, impossible because Kazakhstan is huge. So from the west to east, it's like the territory. Like, I don't know, maybe from Lisbon to Vienna or or even even more, more or less. It's it's huge. So this is the situation. Who who they are, you know, who who are the people? Actually, how many how many of them? Because you mentioned you mentioned their the population, the drinking population is not big, but approximately. It's a good question. Twenty million population, half of of them more or less are Muslim. So we speak about ten million. And let's, cut thirty percent of youngsters and, those who don't drink at all. So I think we have, seven million people drinking wine, and it's, more or less, I think, like Moscow. The whole Kazakhstan is like Moscow. And they say their preferences. The question was about the preferences. What they what they drink. More or less, I I already, answered that question. They drink Italian wine. They drink, in, in their low point, they drink Georgian wine, higher price point, they drink Italian wine, premium price point, they drink Bordeaux, Supertasca, California, and, very small amount of burgundy drinkers, but we have everything. So we have all the top producers on the market. Even if it's not the direct sales, we have it on the black market. We have it, re, resaled by somebody. So we have everything. I used to work with the president of Kazakhstan and, always there was the Petrus, always there was the Dominican Tea. It was serious stuff. Serious parties. Okay. Coming back to America, the Italy International Academy, the ultimate Italian wine qualification will be held in New York City from four to six March twenty twenty four. Have you got what it takes to become the next Italian wine ambassador? Find out at ben Italy dot com. Thank you. One more question, because you still have How much taxes impact on the final price for, Italian wine? Not too much. It's, it's not a problem. I would like to say that it's not a problem at all. So there, unfortunately, the worst price point for us is, fifteen till twenty five year old seller. Because in this price point, there are lowest, accessible population. So a lot of people want to drink cheap wine, a lot of people good amount of people want to drink expensive wine. So I would like to say that the normal barola, not premium, normal barola is very difficult to sell. Premium barola is very easy to sell, and, Barbier is very easy to sell. But this, the middle is difficult. And this is affected strongly. Is it due to the taste or certain image of the wine? Well, like the, the salaries of this, of the people, the taste of the wine, everything. Like, this is really difficult. So if you're working in this price point, you need to think about Central Asia, like the cheapest wine which you have and the most expensive wine which you have. Both of them will be successful. The the middle will be difficult. Thank you. Let's move on. So we have vine festivals. We have young people who who understand vine culture now. So it's beautiful. It's the Harvest Festival in our local producer. So it's very nice. And we have this kind of very fine dining places. So this is Casa. Aul. Aul, it's a historical place where people live in in Asia. So it's, the So people sit on the floor. Yeah. You can see it in the fine dining. You can sit in the, on the floor, but you will have, like, Salto glasses or it will be, like, at least, definition level. Or it will be readable. So very good glasses, good family, a good wine list, traditional food, and we have a lot of these places. So sometimes Are there plates? Yes. Yes. Yes. Yes. Okay. No finger food. No finger food in other places. Okay. Now we will go a little bit quicker because other countries, they are satellites in terms of wine culture. One of the third is one of the first is Uzbekistan because of the population. It's thirty five million officially but normally people would like to say that it's fifty million, unofficially. The consumption is very low, zero point five, mainly due to the reason that they still drink vodka. They also shifting. We feel it because my friends importers, all of them start going more and more often to Uzbek. Because the government of Uzbek, they, ten years ago, they make a program to support local producers. It does not work because local producers want to reduce bed wine. So it does not work. And now they try to, milder the, the restrictions for import, and now import wines start to developing. But for Italians, now imported information today france winning because all the French producers are already there. Gordeaux, burgundy, Umagne, everything there. In terms of it's, Italy, Italy is, I would like to say maybe even not the second, because second is also Georgia. So Italy can go to Afghanistan. You know, the main dish in Uzbek. It's a plov. And plov is decomposed version of, risotto, maybe not decomposed, but Rice based. Yeah. A rice based. A lot of a lot of fat. Yeah. And, this, like, candy, classic, volatility, everything pairs greatly with Bluff. And, it's, it's very cheap but also it's, it's, they don't have a lot of money, but there are also people who, who have money to, to drink. They also have a suspicious consumption, and they have a historical, you know, consumption habits. Because, Alexander Mackeydonski was there, a lot, a lot, a lot of years ago, but, he was, standing with his troops in, in the main river of Uzbek, and they start growing wines So, they have a vine culture. This is, this is just a beautiful picture about architecture. Now there are a lot of tourists, and I have my customers who are originally from Russia, who now live in Kazakhstan and who go to Pakistan every weekend. Because it's beautiful every weekend. And they always take some wines with them because in Uzbekistan, there are no wines. And they also take the glasses, and they drink wine in these beautiful places, and they send the photos to me. So it's amazing. Yeah. If we speak about Las Vegas and also important thing is, zero alcohol or low alcohol because, Muslims are are dominating in in this, population. So, a lot of them want to drink wine, but, they can't. So they they can do it at home, but at the restaurants, they need something which will substitute, alcohol. So maybe some of you, are producing zero alcohol wine. So if you, if you need to make more money, this is the point in Uzbekistan. Is it like zero percentage or there could be like a minimum alcohol level? I mean, is it a market for beer, maybe for cider? It's no. It's only vodka market, and if they drink a lot of vodka, but the population, the people who drink vodka, they become older and older. And I'm not joking. We speak about people who now, like, eighty years old and the younger people, they don't want to drink vodka. Their parents, they drink vodka and have bad, you know, bad image due to it. So the young generation want to drink cocktails, want to drink not beer cocktails and wine, and there are opening some places. But, Uzbekistan is more more monopoly. So you need to open some vineplaces. You can sell the wine in a normal supermarket. You need to open wine place, but now a lot of people investing to open these wine places because five years ago, there was only two or three wine places in the in Tashkent, the main city. And Tas. So is that is that is that the one capital of, Uzbekistan? Yes. That would be the city to approach. Right? Definitely. On this map. So Taskent. Taskent. Uzbekkent. Uzbekkent is in between, Kyrkestan and Tajkestan. More or less. It's not exactly so, but in this small valley, it's Ferghana valley. And this is also the main Viticulture point of, of the country. Also, the touristic point of the country. So it's beautiful. Azerbaijan. I like it very much, and it's it has huge potential which nobody can see. We need to bear in mind speaking about Azerbaijan that they have crazy amount of oil. Absolutely crazy. When I first time visit Baku, the capital I saw fifteen minutes from the center of the city. I saw the oil going out from the earth, and nobody cares. And it's just black lake in the country, in the city. It was amazing. So they have a per capita oil. They have a lot of oil. And, they had very good times, like five years ago. Now it's not so good, but they developed the architecture. They built the hotels, the buildings, the yachts. So there are a lot of things to do for rich people. And it's population only ten millions. Half of them are in, in the capital. A consumption is one liter, but it's, it's not so. It's, it's not like that. It's higher. But they don't have any proper statistics because they are also kind of Turkish oriented, Muslim dominated. So they don't want to speak about that that they're drinking, but they drink I I bet they drink. And, their palette is very good for, southern Italy. So they sell a lot of, sicily. Sicily goes very well there. Red or white? Both red and white, they they don't care. They they have their own production, and it's pretty good. And, for those of you who are interested, interested, they have one of their main doctors who, which is very famous. He make, he's a surgeon. He make very expensive operations. So he become the winemaker, and he produced the wine from San Giovanni, close to Baku from Puneyatello, from Alianico. And, he is very big, you know, promoter of Italian wines and Italian grapes. What's his name? Give us the name. Farhat. So you can find an Instagram. He will be very happy to speak with all of you. I believe that he will also can think about in Italian wines because he is Italian wine ambassador, making, azerbaijan wine and Italian. No. No. No. Unofficial unofficial, but he is very good because he, he, he has a friends in, with the, in the government everywhere. So Italy is a very big trend in azerbaijan, and azerbaijan is growing in terms of drinking ex Italian wines. The the main point is Italian wines. The second or the first is also Georgia because it's on the border because it's closed. The problem there is that, Turkish orientation is not very good because, you know, the Turkey is not supporting the wine. And, Azerbaijan, in my opinion, like competing between to become European or to become more Turkey. Now it's fifty fifty. So Mongolia, it's a absolutely fantastic country. Nobody knows about it. The capital is Ulin Bator, and Ulin Bartor is one of the most polluted cities in the world. So it's, very cold. Now it's like mine at night, it's minus twenty five. Now it will be minus fifty in one month. It's polluted. It's, nothing to do. I would like to say. So they, they want to work to earn money and then spend on, consumption, twelve liters per capita. So in terms of Central, Asia, their second market. They are small, only three million people, but with this consumption level, Mongolia is very interesting. But, in Mongolia, Italy is not performing also very well. In Mongolia, France, and Germany is number one. So international varieties with riesling, they works very well. They have very nice people. It's the only one country in Central Asia, which speaks Russian bad. So they don't communicate in Russian. They communicate in English. Maybe due to that reason they are also, like, developed in terms of fine culture. But they are far away from everywhere. I always say that Kazakhstan is the middle of nowhere, but Mongolia definitely can compete. So Mongolia is a nightmare in terms of flights or anything, and, basically, only by horses. Only horses. Basically, it's, only one CTO land, but or it's the main. And due to that reason, they developed e commerce. They developed online sales, and online sales is, like half of all the sales of, all beverage, not only about alcohol. Half, it's it's a lot. It it's it's it's a lot because in Kazakhstan, we don't have, I think, even twelve percent, maybe ten percent of, internet sales. But in Mongolia, it's very strong. Olaanbaatar looks good. I I choose the best photo in the internet. But but the people are very nice. You know, the, the hard times, create good men and hard places also create good men. Okay. And, Kyrgyzstan, it's very small in terms of territory. Its population is also like six millions in the country. Also mainly one only one city, the capital is Bishkek. Bishkek is one of the worst airports in terms of, how it looks like. That doesn't look like, invitation to collaboration. Yeah. Yeah. No. No. Wait. But it's, the the main hub. So if you want to go cheap to South Africa or to London or to anywhere, Bishkek is, is the, is the, is the correct place. And Bishkek is by car only three hours from Almaty. So you have Almati from Kazakhstan. You have Bishkek from Kyrgyzstan. You have Tashkent from Uzbekistan. And this triangle is what I see as a vine capital as a vine heart of Central Asia. So this is what I'm Italian wine triangle. Yeah. Italian wine triangle. Yeah. And if you if you go to Almati, you can visit three countries and three main markets. Only Mongolia and Azerbaijan is very far away. This are very nice and very, very close to. In Kyrgyzstan, Uzbekistan wine is the main, then goes Spain, Georgia, and, Italy and France. So, Uzbekistan is also not developed in terms of Italian wines. So a lot of, things to do. And they're also trying to develop e commerce. And for you to know Antinori ten years or twenty years ago, start in Kyrgyzstan project, and they have a vineyard in Kyrgyzstan. In a secur Lake. You can Google this information. I don't, I don't know any good development, but they have the vineyard in Kyrgyzstan because they wanted to check that Central Asia twenty years ago, not in terms of consumption, but in terms of production. But I believe that they, they found a lot of corruption and not consumption or production. So maybe that's, that's why there's something new. So the, the, the view of Bishkek and Tianzai mountains on the background. So, yeah, that's it more or less. It's, kind of, highlighting AWOT analysis. I think you understand it. The situation is not stable in central Asia, like everywhere in the world now. So this could be, the problem. But, we really, at the start of the journey, we only develop everything. So to, if we will grow, we will grow strongly. For those who want to have new market, it's a real opportunity for me. My idea, when I started in Almaty to, to build a family school, to teach people, professionals and normal consumers to enjoy wine. And I feel that, we do we did very successful. So we start from very simple one day courses and seminars, where people drinking the whole glass and was completely drunk after minutes. And now we have a kind of, this, beautiful room in almaty, more or less in the premium quarter of almaty, very good connected, very well to drink today. It's a wine, Yeah. Not Italian wine. It's to to tease you. Lana. Kind of it. He's he's doing her. Yeah. Astrands are very quick. So, but, I quickly believe that, in terms of offline You only have people from Almaty. And if we gave them wine for them, it could be very expensive this kind of courses. So we try to do online. We also go online and we create central Asian vine university. And we make online courses to teach people outside of Almaty. So now I really believe that we are on the way to realize our dream to make Central Asian vine community and to promote our EDA's, our products So if you are interested in entering market, we also do consulting for the producers. You can send the wine. We can gather all the participants from other countries also, or we can resend the wine to other countries. So you can find the people to, to make the contracts. It's up to you. But to meet with people, it's, to, like, to, to us because, we have about five thousand people, list in central Asian Vine University. This is, who work with the wine, who drink the wine. I believe that for you, it could be, interesting. So we are free to speak to discuss. We are very young, but my idea is to do also kind of WCT but in central Asia, not W City, because I'm, I'm also W City, but we want to develop something on Russian, for those who have no money, but want to drink wine and want to know, know about the wine. Thank you very much. I think it was a very interesting session. Let's give a close. Thank you. So, Adam. Okay. It was a great pleasure for me again. Thank you for being here. And if you have any more questions Listen to the Italian wine podcast, wherever you get your podcasts, we're on Sunkla. Cloud, Apple podcasts, Spotify, email ifm, and more. Don't forget to subscribe and rate the show. If you enjoy listening, please consider donating through Italian wine podcast dot com. Any amount helps cover equipment, production, and publication until next time.