Ep. 2518 Daniel Mwangi interviews Federico Bibi of Terre Margaritelli in Umbria | Clubhouse Ambassadors' Corner
Episode 2518

Ep. 2518 Daniel Mwangi interviews Federico Bibi of Terre Margaritelli in Umbria | Clubhouse Ambassadors' Corner

Clubhouse Ambassadors' Corner

November 6, 2025
2004.6367
Federico Bibi
Wine Industry
wine

Episode Summary

<think> I need to create a concise content analysis of the provided text about Terre Margaritelli winery in Umbria, Italy. The text appears to be a transcript of an interview between Daniel Mwangi (a guest host) and Federico Bibi (Sales Manager of Terre Margaritelli) on the Italian Wine Podcast. Let me analyze the key information from the transcript and the search results to create a comprehensive content analysis. First, I'll identify the key themes from the text: 1. Family history and tradition: The interview discusses how Terre Margaritelli was founded by Fernando Margaritelli in 1948 as a retirement project after he left his main business to his three sons. The winery was later restarted in 2000 by the next generation with a focus on organic farming. 2. Organic and sustainable practices: The winery is fully organic certified and goes beyond certification with biodiversity initiatives like planting wildflowers, creating "bug hotels," and using indigenous yeasts. 3. Terroir and vineyard characteristics: The estate is located in Miralduolo di Torgiano, a special area within Umbria with south-facing slopes, windy conditions, and diverse soil composition (clay, sand, and stones). 4. Philosophy of winemaking: The winery emphasizes making "unique" rather than "best" wines, staying true to their vision rather than making wine for the market, and focusing on expressing the character of the grapes. 5. Adaptation to climate change: The winery discusses challenges like the difficult 2014 harvest due to excessive rain, and how they're adapting vineyard practices to changing weather patterns. Now, let me check the search results to verify and supplement this information: From search result [1]: - Terre Margaritelli's history dates back to the 19th century with Eugenio founding a company producing forestry and agricultural tools - Fernando Margaritelli (Eugenio's son) changed focus to forestry and timber processing - In 1948, Fernando retired to Torgiano and started making wine as a retirement project - The estate now spans 60 hectares (52 under vine), all organic certified - They have the New Green Evolution certification and Equalitas Sustainable Winery Stamp - They produce wines with local grapes: Grechetto, Trebbiano, Sangiovese, and Canaiolo From search result [2]: - Terre Margaritelli started in 1948, restarted in 2000 with organic focus - Has 140 acres of organic vineyards in Miralduolo di Torgiano - Dario Margaritelli (Fernando's grandson) restarted wine production in 2000 - Federico Bibi (Sales Manager) met the family in 2005 - They select oak from the Bertrange forest in Burgundy for their barrels From search result [3]: - Founded in 1950 by Fernando Margaritelli - In 2000, Giuseppe Margaritelli (Fernando's son) expanded the property and transitioned to organic - They use oak exclusively from the Bertrange forest in Burgundy From search result [4]: - The company is spread over 60 hectares, all certified organic - Located in Torgiano, between Perugia and Assisi - Torgiano has one of the first Italian DOC (1968) and DOCG (1990) designations From search result [5]: - They produce a wine called Roccacossa (70% Sangiovese, 30% Cabernet Franc) From search result [6]: - Mentions Tannat dell'Umbria wine From search result [7]: - Describes Terre Margaritelli as a beautiful vineyard on a hill with stunning views From search result [8]: - Mentions Umbria's wines include Orvieto DOC (Trebbiano, Grechetto), Sagrantino di Montefalco, and Torgiano Rosso Riserva (Sangiovese) Now I'll craft the content analysis following the requested format: **Content Analysis** **Key Themes (max 5 points)** 1. Family heritage and multi-generational winemaking tradition 2. Commitment to organic and sustainable practices beyond certification 3. Unique terroir of Miralduolo di Torgiano with diverse soil composition 4. Philosophy of creating "unique" rather than "best" wines that express their vision 5. Adaptation to climate challenges through vineyard management innovations **Summary (max 200 words)** [Brief summary] **Key Takeaways (max 6 points)** - [takeaway] - [takeaway] **Notable Quotes (max 3)** - "[quote]" **Follow-up Questions (max 3)** 1. [question] Let me now write each section with the appropriate word limits. </think> **Content Analysis** **Key Themes (max 5 points)** 1. Family heritage and multi-generational winemaking tradition 2. Commitment to organic and sustainable practices beyond certification 3. Unique terroir of Miralduolo di Torgiano with diverse soil composition 4. Philosophy of creating "unique" rather than "best" wines that express their vision 5. Adaptation to climate challenges through vineyard management innovations **Summary (max 200 words)** Terre Margaritelli is a family-owned Umbrian winery with roots dating back to Fernando Margaritelli's retirement project in 1948. After a period where the family sold grapes to other producers, the winery was revitalized in 2000 with a renewed focus on organic viticulture and sustainability. Spanning 60 hectares (52 under vine) in Miralduolo di Torgiano, the estate is fully organic certified and holds additional sustainability certifications including New Green Evolution and Equalitas Sustainable Winery Stamp. Federico Bibi, the Sales Manager who joined in 2005, emphasizes their philosophy of making "unique" rather than "best" wines that authentically express their terroir and vision. The vineyards benefit from a distinctive microclimate with south-facing slopes, windy conditions, and soil combining clay, sand, and stones. The winery has developed innovative sustainability practices including planting cover crops, creating "bug hotels," and researching indigenous yeasts with the University of Perugia. They've also adapted to climate challenges like the difficult 2014 harvest through vineyard reorganization and strategic varietal placement. Their barrel program features oak exclusively sourced from the Bertrange forest in Burgundy, where they control the entire process from tree selection to barrel production. **Key Takeaways (max 6 points)** - Terre Margaritelli represents a multi-generational commitment to Umbrian winemaking, with roots dating to 1948 and a significant revival in 2000 - The winery goes beyond organic certification with biodiversity initiatives like wildflower planting and "bug hotels" to enhance ecosystem health - Their distinctive Miralduolo vineyard location offers ideal conditions with south-facing slopes and diverse soil composition - They prioritize authenticity over market trends, making "unique" wines that express their vision rather than chasing commercial appeal - Climate adaptation is central to their approach, with vineyard reorganization to address changing weather patterns - Their barrel program features meticulously sourced oak from Burgundy's Bertrange forest, with customized processing for different wine varieties **Notable Quotes (max 3)** - "We make unique wines. You may like it or not, but those are our wines." - "There is a point in agriculture where there is nothing to do. It's not up to us. We can do as much as we can, but there is a point where you have to register the lost." - "We are trying to use the wood as a campaign of the grape, not to cover, but to emphasize the character of the grape." **Follow-up Questions (max 3)** 1. How does Terre Margaritelli's direct-to-consumer sales strategy (aiming for 60% of sales) impact their winemaking decisions compared to market-driven producers? 2. What specific indigenous yeast strains have they identified through their collaboration with the University of Perugia, and how do these affect the sensory profile of their wines? 3. How does the winery balance traditional Umbrian winemaking techniques with their innovative approaches to sustainability and climate adaptation?

About This Episode

The speakers discuss their experiences with the Arvest two thousand fourteen and the Italian wine clubhouse. They talk about their personal lives, including working in a wine and wine business, maintaining a family business, and creating unique wines based on the natural and organic nature of the wine. They also emphasize the importance of sustainability and organic innovation in the wine industry, and their plans to redo their wine production and use a small amount of wood to create a stable vines. They emphasize the importance of wood in the tasting experience and how it can be used to save money. They also mention their upcoming estate and plans to renew their tasting room.

Transcript

The Arvest two thousand fourteen, that was a big lesson. The final result was that we basically didn't produce any red wines, basically, because we couldn't get the right moderation for San Luis. So we took a disease in that year, quality. The year after we didn't have, bad wine to sell. We didn't have, after two years with the doc to justify ourself with a wine non at the top of the quality. And more than that, we got a very nice feedback from people from, like, journalists, but also the other one that buys grapes from us. And it also teaches us that there is a point in agriculture where There is nothing to do. Welcome to the special clubhouse session of the Italian wine podcast. Listen in as members of the Italian wine community engage in fascinating conversations about contemporary wine topics. If you enjoyed the show, Please consider donating through Italian White Podcast dot com, and remember to subscribe and rate the Italian wine podcast wherever you get your pods. Hi, everyone. This is Beatrice welcoming you to the Italian wine clubhouse ambassadors Corner. One of the top ranked show on Italian web podcast. Here, our ambassadors get to make to interview their favorite producers with total freedom. And if you miss it live, no worries. It's all recorded and dropped later on the Italian web podcast. Today, guest host is Daniel Menge. Yeah. So, Daniel, can you introduce yourself? Yes, please. So, Daniel Menge from Kenya. I'm a Samalia. Working on a cruise line currently. I have, three years experience in a cruising line. I also have, nine years in the hotel industry in the Middle East, specifically in Dubai. I'm a trained similar of, level three, wine and spirits education trust level three, and, aspiring for more also. And, also, I was trained in, we need to lead this year, the year of twenty twenty five. I was one of the candidates. Perfect, Daniel. Today, you are gonna interview federico BB from Terre Martaritelli. So Daniel asked me if I can ask you the question. And so the first one that Daniel was thinking about was, can you tell us how your first became involved in the one making. Was it a family calling or a personal discovery? We are talking about me or the family margarita. Because the family Margaritelli was, a soul calling because Fernando Margaritelli, when he started, he left the main business to the three sun, and he asked back for a tractor, a piece of land, and a car. To dedicate the rest of his life to his passion for wine. Michael, is that, more or less the same because there was no connection between my family and the agriculture at all. Beside a huge passion of my father for food and wine. And so when I was kids, he always brought me to restaurants, winery. So I grew up with that, culture. And, as soon as I started to think about my future since I was a kid, I always thought about me on, food and wine, especially from Humbrian food and wine. My dream was to work to bring the the culture of food and wine from only around the world. And that was actually my first work, for eight years before we met the family, Margaritali, And, then they asked me to help them with this new project because in two thousand, basically, the family wanted to reopen the cellar and restart the winemaking after a period where they used to sell all the grape to other producers. So either way, it was a personal decision for the passion for this, beautiful word that is the food and wine word. Well, the food and wine word of, is one of my favorite. So thank you so much for your work. So the second question would be, what do you remember most vividly from your first harvest? That was the first harvest that I did, as a kid to a friend's house where I get drunk with the most of. Though that was the first harvest I did, as, organizer of Cantina Perte for the region of Umbria, and that was at the first August at Terre Margaritelli in two thousand and six. So each one have represented a big step beyond my thought. I would never think to would be capable or lucky to work in a such beautiful state like Terumacratelli, but step by step, harvest by harvest, that's happened. And, the beauty of the harvest test. So the last moment of a full year of huge work is the fact that you can see the results of your physical labor. And that's the beauty of agriculture. When you make a product from scratch from the ground, at the end, the result you feel it is your is part of your job of your partners of your colleagues, and that the soil part is very important beyond the soil and the sun? I remember that specifically emotion while I was doing the harvest with my family in our time, time, twenty nine yard. And, really, the feeling was so, so, so nice. And I used to get drunk with most dolls. So. Yeah. So I can feel the emotions that you have. The Nuta Margaritali has deep family roots. How has your family's history shaped your approach to wind today? So the family, Margaritelli, as I mentioned, the estate, especially the vineyards has been part of the family since the forty. More here, it's the vineyard was the the winemaking was out of there. Range. But now it's back. The new generation is stepping the winemaking process. Francesco is the new CEO of Terre Margaritelli as company. He took his license as, as Sommelier So the new generation is much more involved and is, with a great passion for the wine as product. And they understood and feel this dimension of being part of the process. As I said, there are several businesses of the family market retail in the wood industry. And so there is always a connection with the agriculture, forest, but for wine, this beauty of being one of the biggest parts of the production, the human part to transform the result of the cultivation in a final product, is involving everybody every year a little more. So it's, it's beautiful to see also this part. The family is getting deeper and deeper involved in the process. It's literally a family business, literally. Yes. What was what was the turning point that made you realize wine was more than a business, but an art form from you. Well, for me, as I said, when when I was a kid, I started with with this idea of, I don't know why, actually, but, to to has this connection with the food and wine The first product I fully love was and is extra virgin olive oil and then wine. Both as this huge character, pure, and it's a great way to express your thoughts, your feeling, and bring the final results, and let the other people taste what you like, and through the wine, through the one you can, tell people what's your idea, what's your feeling, what's your thoughts about life in general, what do you think? How you make a wine? It should be at the end an expression of, how you like to live. That's what I really like about the wine business is that when there is a a coherence between the lifestyle of the people that makes the wine and the wine itself. I really like the analogy, to be honest, between olive oil and wine because here in Italy, they seems like completely two different things and they are, but you can taste the wine. They are both products from the earth. They are both really nice and well done. Italian product, something that we are really into it now. So, I really like the analogy that you did and the fact that you come from the olive oil side to the wine side. That's really nice. But And it's a natural evolution. With olive oil, it's hard to make money as well. Yeah. Everybody told me that so that it's so hard to make money with my voice. Yeah. But going to, how would you describe the soul or the identity of the Nutamal Gallitali wines in just the three words. Systemability is for sure the first words that are present as. Personally, we work a lot to try to make unique wines. And so precious. We want to be precious, not better, not the best, but unique. The last one, the precious one, I mean, chef kiss. This is really a nice word. To say about something that you really love, and I can tell that