Ep. 2485 Marco Nordio interviews Anna Campagna and Vera Malisani of Ethica Wines | Clubhouse Ambassadors' Corner

And to build on top of that, what I would like to say is that, our team is a bunch of people that love Italian wine and, U LaVija. This is the place we call home. And that's why we want to act as, enablers and ambassadors, to develop together with the wineries and together with our local customers, bold, fresh, and culturally active strategies to accelerate our ability to create growth, for these fantastic products and brands. That's our main dream. Welcome to the special club house session of the Italian wine podcast. Listen in as members of the Italian wine community engage in fascinating conversations about contemporary wine topics. If you enjoyed the show, please consider donating through Italian Wine podcast dot com, and remember to subscribe and rate the Italian wine podcast wherever you get your pods. Hi, everyone. My name is Beatrice, and welcome to club house, the Ambassador corner. Our club house has been ranking the top amongst Italian one podcast shows. The show's concept is to let Italian one Ambassador have the opportunity to interview their favorite producer. This session is recorded and will be released in Italian podcast to reach more listeners. And especially for those who cannot participate due to time zone differences. Born in Kiazza, near Venice, separated in economics at Bocconi University in Milan. After working in financial institution for twelve here is set up on a sailing trip around the world ending up in New Zealand, Guam Marco, where he took over a languishing Italian one important company. He turned into around to become the leading importer and distributor of Italian wines in New Zealand. He organized large portfolio testing events open to the trade and the public. He became Italian wine Ambassador in two thousand and twenty three under the teaching of Sara Heller. Congratulations, Marco. Really? Thank you very much. Yes. Today, he's gonna interview Veramalizani and Anna Campania from Edrica Wise. So, Marco, Anna and Vera, are you ready? Yes. Yes. We are. Perfect. And, Marco, are you ready for our three ritual questions? Hundred percent ready. Perfect. So how did you discover ethical wines? So I came across Ettica by chance, sir, while importing Italian wines in New Zealand. This is in twenty nineteen. I was importing the wines of, barona Ricazoli. And, at the time, Ettica took over distribution of the exports of Ricardo wines. So I got in touch with Ettica. However, I had to say that this, meeting with Ettica is not really by chance because, I made an observation through my working as an importer about, the distance and the kind of a gap, existing between wineries in Italy and the importers, I suppose throughout the world. I explain myself briefly, and then I would let Anna and Beira to expand on that. So I can see I can see wineries, large wineries like Antinori, Santa Margarita, for example, and others, establishing a direct presence in the distribution and importing in the main market, like US and UK. On the other end of the spectrum, I can see larger importers having a specialized figure among their staff, like, specializing logistics in marketing and promotions. However, I feel I suspect that most of the situations are average wineries in relationship with average importers where this gap is not it needs needs to be filled. And this is the situation that, happened with supported Italian in my company in New Zealand. So answer the need of, help, I think, here, in this area, And, hence, the conversation where we're gonna have, and I think it's gonna be very interesting with, Anna and Vera of Ettica wines. Well, perfect. So tell us, why did you selected Vera and Dana as your future guest today? Well, I think they are perfect representative of the company, especially in the Asia Pacific region. They can, give us a deal of course, Bio and, their role in the company. But I think they are dynamic and energetic. I think that they will be able to express, being important to the company like, ETica in filling this gap in helping what we all aim for that is increasing the distribution of Italian wines in Asia Pacific in particular in a in an efficient and cost effective and market productive way. What's the learning objectives that we should expect from this interview? Well, I think number one is many importers in particular, and many wineries This is my suspicion. They don't know that there is this possibility of having an actor in between, this relationship. So you have wineries that they focus on making the best wine for the territory. On the other end, importers are focusing on the main job that is creating strong relationship with key buyers in the markets. In the middle, of course, it can be filled somehow, as I did with supported data for most of the time, but I think there is an area where it can be done, in a more efficient, as I say, in a more market effective way, meaning better outcomes. And I think, this conversation will probably provide more information about this. Perfect. That sounds like a really nice plan. So it's time for me to mute myself, and I'm turning over the floor to you, Marco. Have a nice interview, guys. Very good. Thank you very much, Bia. So first of all, Anna Envera, I would like, if you could please provide the audience with a short bio by information about how you enter into the wine world and how you join etiquette. Probably Anna first in alphabetical order. Alphabetical order. We are pretty much at the at the extremes of the alphabet, as a matter of fact. Okay. So first of all, very happy to to be here. So thanks for having me together with Better. So I was thinking about the way to introduce myself. And interestingly enough, the tagline of ethical wines is very pertinent in the case of my life story as well. Italian roots and global reach. I was born in Libya raised on the lake of Como. My roots are between bologna and, the foot of Mount Aetna, so all the way down to Catania. I have worked and lived in four different continents for a variety of National companies. And, I have relocated for the second time and happily so in Singapore one year ago. Interesting enough. Marco just discovered that we are schoolmates because I'm also a Bocuniana So so that's, that's where my Fantastic. Say path started and very proudly. So great experience. And that's, I believe, the first step into my international exploration, Bocconi's university that really opens doors of exploration in in the world of business and not just Italy. And, so I haven't stopped ever since. Now, how do I fit into this, fascinating and extremely complex wine world? Well, thanks to beer, I have to say. So I've been working for, more than two decades for, for Heineken around the world. And at the very beginning of my Heineken journey, actually, I'm at Francesco Gantz. That is, as we all know, the CEO of etiquette wines. We've been in touch up and downs, up and downs, I went, to work abroad after working with him, and then after a while he started his entrepreneurial path, And, we met again on Domite, a few years ago, and that's where the conversation got, reignited, so to say. So what we share is, this incredible pride of being Italians in the world, And, of course, the big passion for passion for alcoholic drinks, beer, and wine, and the likes of that. And, when Jessica told me that, he really wanted to floor better growth opportunities, in Asia Pacific. I didn't ask him to repeat the question whether I was interested. And so that's where I am now, bringing the Italian passion for quality, combined with incredible love for Asia Pacific and, the happiness of being back into this compliment. That's about me. Fantastic. Absolutely interesting. Okay. So I will pass on to Vera. So I will continue following the the shadow of Anna stories, with more Italian roots, global reach, very similarly to Marco. I was born in Italy in the outskirts of Venice. And there, I grew up in the vineyards and working in the wine cellars or very prestigio