Ep. 1297 Introducing Juliana Colangelo | Masterclass US Wine Market With Juliana Colangelo

By now, you've all heard of Italian wine Unplugged two point o. The latest book published by Mamma jumbo shrimp. It's more than just another wine book. The fully updated second edition was inspired by students of the Vin Italy International Academy and painstakingly reviewed and revised by an expert panel of certified Italian wine ambassadors from across the globe. The book also includes an addition by professor Atilio Shenza. Italy's leading vine geneticist. The benchmark producers feature is a particularly important aspect of this revised edition. The selection makes it easier for our readers to get their hands on a bottle of wine that truly represents a particular grape or region to pick up a copy, just head to Amazon dot com, or visit us at mama jumbo shrimp dot com. Italian wine podcast Chinchin with Italian wine people. Hello? Welcome. My name's Stevie Kim. My name is Joy livingston. And we are today talking to Juliana Colangelo. Who is? Starting a new show. Hey, Julianna. Hi, Stevie. Hi, Joyce. Great to be here. Where are you? I am in San Francisco, Oakland, specifically. It's chilly over here. We've had some snow, which is kinda crazy for this time of year. Yeah. We're stuck here in the podcast booth with with her dog, Lily. Hi, Lily. She just got grooms. She looks very skinny. Otherwise, she looks so fat. She's a shih tzu. And and the shih tzus are so stupid. I'm serious. All shih tzus are really stupid. And she's not the, you know, sharpest one in the pack. I must say. I'll say my dog is too smart. She's a border collie. And, sometimes I wish she was a little more stupid. Anyway, so first of all, Joy adopted Lilly. Because Stevie told me that I should adopt the dog. Yes. I forced her to adopt the dog, and she was like a baby factory, basically. I mean, this dog was like comatose. She couldn't even move. I I feel so bad afterwards. I was like, oh my god. I made her adopt a dog, and she's, like, completely yeah. And she wasn't even, like, moving. I was, like, she's gonna die. So whatever. So then it turns out she's, and I gave her a name, her official name, is stinky tofu. That's on her I love it. Papers, her legal paperwork. It was the perfect name. No. She's stinky. And she I thought, you know, it was cute. Stinky tofu. Yeah. But it turns out, of course, her son wasn't very keen about the name. I wonder why. And so he named her Lily, and that's her name at the moment. So it's nice to have a dog in the office. And she turned out to be the sweetest dog ever, I must say. It's a one she pees around the office. She doesn't pees your dog. Yeah. No. I'm sorry. Some of that stuff is new, not new, and I had to pull the rug out of my office In fact, it's kind of a That was not my dog. Your upstairs everywhere. Yeah. No. My upstairs might have been my dog, but anyway, so on to the store. Welcome, Juliana. Yes. Thanks for having me. So you do you wanna introduce Julianna? I I certainly do. Julian Colangelo, part of the Colangelo Group. You are the vice president. So you joined Colangelo Partners at nine twenty thirteen And you had previous experience with events, hospitality, nonprofit development, and, during your time at Colangelo, you've led development of the California office growing at the agency's domestic presence to a dedicated office thirteen people with representation of leading wine companies such as Jackson family wines, Bar Niente, Charles Crew winery, fully family wines, and more. And I could just keep going. But That sounds boring. The way you read it. Sorry. Anyway, basically, you got w set three and you have an MBA wide business, from Sonoma State University. You're really smart. And, So super smart. Sometimes. I'm sorry. You have all these like wine qualification. What the hell happened to you in Italian wine Ambassador ship from Vineicteline to a national academy. This must be my old bio. I have that in my updated bio. I promise. I promise, Stevie. I mean, I mean, soonest way. So disappointed. I might have to take that pin away. Oh, no. I promise it's in my updated bio. I'll get that over. What is the most important wine credential you have for Italian wine podcast? Yes. Obviously, when I tell you one ambassador, I've I'll list it first before all the others. Oh my goodness. So I met Juliana when she was, like, I don't know. I met you, like, more than ten years ago. Yeah. Probably when I was just before I joined angelo. When you were and you were at the office, yeah, and you're like, oh, I don't wanna be here. Right. Typical daughter of singing up. I don't wanna look with my father. You want to go away. I'm so surprised you stuck it out and you know, you you are now vice president of whatever. Yes. There is hope. Yeah. And the next generation, you know, at at Calendron Partners, you work with so many family owned wineries and and companies, and we have that in our ethos as well, with Gino and and Michael, our our partners, and my cousin works there as well. So family run, through and through for better and worse. But, yeah, it's been it's been a a while ten years. Coast to coast and lots of change and lots of growth for for the company for for me as well. But, yeah, like you said, I started, you know, almost ten years ago, mostly working on events. I was still working at Italy at the time trying to kind of figure out life a little bit. But I think making the move to California in two thousand and sixteen just about seven years ago. Why did you move to California, you know, in the beginning? Yeah. Well, the agency, we always wanted to to to grow and expand most of our business was in Europe. And and we were thinking, well, what happens if the EU just all of a sudden slashes all its public funding? And a lot of our clients are are getting the the funding They need to run their US communications program. We need to diversify our client base. So we saw California, you know, as as a new next frontier, for for the agency. And, we were looking at ways to expand into that market. And, my uncle actually came up with the idea of of me moving out there and and setting up shop. I personally wanted to get out of New York for a little while. Yes. So my team's the smart one. Right? Yes. He's been working. He doesn't look good, but he still gave a smart one. He's got great ideas. Yeah. He's he's got good ideas. So, he had the idea of of of me moving out there. And I had a friend a good friend from high school had just moved out to the Bay Area. So I had some familiarity with it. I went out to visit and just fell in love with with the area out here. It's incredibly beautiful, rich in nature. Yeah. So I I at first, my response was, well, are you sure I can do that? And he said, why not? And I said, okay. Give it a shot. We'll see what happens. We didn't go out there with any five, ten year plan. We just went out there and said, let's network and make a name for ourselves and and do the good work that we do. And that's what we did. So was myself and one colleague, who was originally from California and she was looking to move back closer to home. We we moved out and got a couple deaths at a WeWork space. And, you know, here we are seven years later with you know, a large dedicated team in California has become one of the after Italy, one of the or neck and neck with Italy, I should say one of the biggest pieces of business for for the whole agency. So we've we've really established ourselves in California as one of the leading wine communications agencies. Well, congrats. And and and the diversifying the portfolio idea is really a great idea for Michael. I I must say. Yeah. He's kind of he's kind of the crazy brother because I always seem like in ripped up t shirt, and also in his on his bike. He's a big runner and biker. Yes. Super sportive, like, the antithesis of Gino, actually. Yeah. But mhmm. Gino's like the fishing rod. He only has a fishing rod. Just Really? Yeah. Really relaxing. But, why it works? So that turned out to be a really good deal. How many of you are out there now in California? We're close to fifteen right now. So we Oh. Yeah. We've we've got a a great team right now and We have Michelle Erland, who many of you might know. Also Italian wine ambassadors, she splits her time between New York and California. She used to live in verona with the tortellini people. Yep. She did. She did. She's been a couple of years there. Yeah. So, we stole Michelle out to California to help us help us run things out there. But it you know, it's a great community out here in the Bay Area. It's very wine centric. Obviously, being close to Napin Sonoma, and the wine industry. It's it's smaller than New York. So it's extremely close knit, which I found moving out here as an outsider, easier to to meet people, to network, to to break in. The industry was was very welcoming to me, which I've always really appreciated. I have to laugh because there's someone out here who organizes a lot of industry tastings. And every time he introduces me to someone, I think this sums up somewhat well, what what we are as collateral partners are doing out in California, but he'll say this Juliana. She works for pledge on partners, you know, her family's communications agency and says, do you know godfather too when they send him out west? That's Juliana. That's what happened to her. So, you know, the Italian American trope, I guess, holds true there. In in some ways for us. Italian wine podcast, part of the mama jumbo shrimp family. So, you know, I know, right now, you are scheduled to kind of not replace the, but taking over his slot at least, and also with the US market. I know you've spoken to Steve this week, right, or last week. Very grateful. He gave me some great advice for for moving forward. And, he's graphic shoes to fill. So What did he say? What did he say? He said act and then ask us for forgiveness later from Stevie if you have an idea. So that's yeah. He's an old timer. He knows me. Yeah. That was that was one piece of advice he gave. No. But he said that, really listen to to the listeners and the audience and and try to figure out better what they wanna learn about the US market and what information, they would find most valuable. So, you know, I'm eager to hear hear feedback from from the listeners in the community and learn what questions there are about the US market, where are their mysteries about how things might work here or some intrigue and different personalities and people that exist in the wine industry. I feel fortunate that, you know, in my role in communications, I've been able to meet, some of the great wine writers in in the country here, but also the great producers, some ways, influencers. So I feel lucky to have the network I have, and I'm ex really excited to to bring that network to the podcast. Actually, that was one of the questions that I had was you because you have a very different perspective because a lot of the other hosts on Utah White Podcast are here. Or in Europe rather. So Right. If you have this different perspective, you're doing master class in the US as an American in the US, talking about, you know, wine business between here and and there. So it gives you that different Yeah. Absolutely. Which she's owned against you. Okay. No. That is not what I'm on at all. She's sick. That's a etiquette. That's some Erica. I realize that, but she has a totally different view. Yes. You're right. Go, Steve, we love you. You know, I will miss Steve. Steve, every single episode. Okay. Some of them are like infomercials. You like your dad, you know, like this used car salesman kind of episodes, but there were few. Most of the episodes are were incredibly insightful and, informative. For the US market. So I really love to go, and I really will miss him. Joy, maybe a little bit less because he was a pain in VR stew at it. I absolutely love Steve. No. Steve did this thing where he would be, like, you know, going along, doing his thing, and then all of a sudden you'd hear. Oh, joy. Hold on a second. Can you go back five minutes when I say the word the and remove two minutes, and then continue on and then cut and paste when you're like. Oh my god. Well, you know what? He's had a hilarious laugh. He had the best belly laugh. Yeah. It was really contagious. Ever. Yeah. He really does. Yeah. And Steve will bring, you know, brought a wealth of knowledge from, you know, the importation side and the market side. My experience lies more in communications and marketing. So I'll lean more into those topics in the in the series. Including within, you know, our our first few episodes. We've talked to, Angela McCray about multicultural marketing and marketing to the next generation. We've talked to Jermaine Stone about using multimedia and video in marketing. So that those topics will will come into play in a bigger way, I think, in in that in my show. Also, I'm hoping to, Steve, to your point about what Steve did so great of really providing such insight info information about the market is start, each each class with each, sorry, each episode with an overview of what, you know, the key takeaways are, which Steve, we have learned from you from doing some presentations at wine to wine. And then at the end, do a mini quiz to the podcast guest about the three key takeaways to try to really cement what we're trying to get out of each episode for the listeners. So I hope that format helps listeners really understand what the information is that we're imparting and and take take away some key learnings that they could maybe act on or bring back to to their business. I I love that format. I think it's very practical in all the takeaways I I mean, in the end, we want to help especially with your segment and as well as it had had been in the past with Steve's to give insightful information to help, Italian producers, but really it's useful for any producers, the entire wine industry. Right. To approach, to broach the, American market. And I think that's what it's all about. And I'm glad that you are going to, take the lead on this for from now onward. Who's your first guest? My first guest is my first recording was with Angela McCray. So I believe that she'll she'll be first. And we're we're dropping that episode one. Okay. So this, intro to you, Julianna, is gonna come out March the sixth, and then the McCray will come out on the thirteenth of March, Monday. Okay. That works. Exciting. So, yeah, we've got Angela McCray. Jermaine Stone. Peter Young, who was at wine to wine last year and wrote the book in luxury wine marketing. We had a great conversation. Lisa, but he's another smart cookie. Oh, so smart. Yeah. Yeah. This is impressive. I'm absolutely pleased with all of Peter's intelligence. Yeah. I first met Peter when he was actually working for one of our clients and then he he left and and just started working on the book and doing his own thing and his own podcast and and he's great. He's really interesting. And and like you said, CV, super, super smart. We had a great conversation about the next generation of of luxury wine consumers and and how we reach those consumers as as producers. And then I had a great conversation at with, Shelley Lindgren at a sixteen, one of her restaurants in Oakland. We talked about the market for Italian wine. I think she has a book coming out on Italian wine. She does. She does in the fall. We talked about the market right now in the Bay Area for Italian wine producers. I mean, so much has changed in the US in the the major cities. It's COVID. So I wanna do a series with some key markets with Sommeliers that are really in beverage directors and restaurant owners that are really integral to those communities, just about how Italian wine is selling, you know, what what wines are are selling are most interesting to to buyers, to consumers. So Shelley and I had a great conversation, and then I hope to continue that that type of series into some of the other major markets, you know, New York, Miami, etcetera. I'm really glad you've interviewed Shelley because I really wanted to have her on the show because I saw her new book coming out. I hadn't seen it in a very long time. She came to be a judge for us, like, squans of years ago, and I hadn't seen her since. So that's great that she's your interviewee. Yeah. And she's part of your needs. Who else? Did did you have any more? I have some people lined up to interview, but those are the ones where those are the four episodes that we're starting with Sorry. For the launch. But I I would love to hear it's Stevie Joy, anyone that's on your wish list to to hear from from the US market. Alright. Well, I'll I'll have about one hundred. Perfect. And, yeah, if there's ever any request from the rest of the community. I just don't want to talk to your dad, if you know what I mean. No gino. I'll keep him off. I'll keep him off as long as I can. I'm looking forward to listening to your first pod. Thank you. And thank you again for for this opportunity. I I'm really excited to launch the the new podcast series. And, I hope it's insightful for the listeners, but very open to to feedback and suggestions as as we go as well. And we'll be looking to the community to to provide feedback also. Alrighty. That's it. I think We can wrap it up. Joy, what do you think? I think that's a great idea. And so we're gonna look forward to Angela McCray being interviewed by Juliana on the thirteenth of March. So everybody stay tuned. And we'll see you guys then. Alright. 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