Ep. 2524 Tariffs and Trade with Blake Gray of Wine Searcher | Masterclass US Wine Market
Episode 2524

Ep. 2524 Tariffs and Trade with Blake Gray of Wine Searcher | Masterclass US Wine Market

Masterclass US Wine Market

November 12, 2025
1080.8685
Blake Gray
Wine Market

Episode Summary

<think> I need to create a concise content analysis of the provided podcast transcript about tariffs and trade with Blake Gray of Wine Searcher. The analysis should follow a specific format with maximum word limits. Let me first understand the key content of the podcast: The podcast is an episode of "MasterClass US Wine Market" hosted by Giuliana Colangelo, featuring Blake Gray (US editor of winesearcher.com) discussing tariffs on imported wine, particularly focusing on Italian wine. The discussion centers around recent Supreme Court hearings regarding Trump's tariffs. Key points from the podcast: 1. Blake Gray believes the Supreme Court will likely rule against Trump's tariffs on European wines (including Italian wines), which would be "the first time the Supreme Court has really stood up to him in his second term." 2. The legal argument centers on whether these tariffs are considered "taxes" - which under the Constitution would require Congressional approval, not presidential authority. 3. Gray speculates that even some of Trump's own appointees to the Supreme Court (like Neil Gorsuch) will vote against him because they believe in constitutional principles. 4. Chief Justice John Roberts is described as having been "deferential to Trump" but now looking for "a case to draw a line" because "Trump has been passing boundaries." 5. Gray believes tariffs on European wines (including Italian) are likely to be reduced or eliminated, though tariffs on China, Canada, and Mexico might remain. 6. He suggests that Italy's Prime Minister Giorgia Meloni could be effective in negotiations with Trump due to their positive relationship. 7. The potential timeline for the Supreme Court decision could be by the end of the year (2025). 8. If tariffs are lifted, Gray predicts a "quick buying frenzy" for European wines as importers rush to restock. 9. He notes that lower-end wines ($7-8 range) are most affected by tariffs, while higher-end wines ($50+) are less impacted. 10. The podcast also touches on how consumer sentiment about tariffs and rising prices might affect wine purchasing behavior. Now, let me cross-reference this with the search results to see if they provide additional context or verification: From search result [1], I see information about US wine market trends and tariffs, mentioning a 15% duty on European wines (replacing a previous two-tier system of 10% + 20%). It discusses how tariffs could lead to "15-20% retail price increase" on European wines. From search result [2] and [4], I see information about Chief Justice John Roberts and his role in Trump-related Supreme Court cases, including a ruling that "broadly expanded the authority of the presidency by saying that a former president is immune from prosecution." From search result [3], I see discussion about potential Trump tariffs on European wines, referencing the 25% tariff imposed in 2019. From search result [5], there's mention of uncertainty around tariffs and the Supreme Court hearing arguments on whether tariffs on wine were legally imposed. From search result [7], there's information about how alcohol import tariffs have historically impacted the industry, noting that "imports of French wine fell by 54% in response to tariffs on French wine." From search result [13], there's information about California wine industry concerns regarding European wine tariffs. Now I'll create the content analysis following the requested format: **Content Analysis** **Key Themes (max 5 points)** 1. Legal challenge to Trump's wine tariffs - The podcast focuses on a Supreme Court case challenging the legality of Trump's tariffs on European wines, with the argument centering on whether these tariffs constitute "taxes" requiring Congressional approval. 2. Supreme Court dynamics - Discussion of how Chief Justice Roberts and other justices (including Trump appointees) might rule, with speculation that even some conservative justices may rule against Trump based on constitutional principles. 3. Impact on Italian wine specifically - Special attention to how tariffs affect Italian wine imports and the potential role of Italy's Prime Minister Meloni in negotiations. 4. Market consequences - Analysis of how tariffs have affected wine pricing, consumer behavior, and industry dynamics, with particular vulnerability of lower-priced wines. 5. Political dimensions - Examination of how tariffs intersect with broader political considerations, including consumer sentiment and potential electoral impacts. **Summary (max 200 words)** The podcast features wine journalist Blake Gray discussing the legal challenge to Trump's tariffs on European wines, particularly focusing on Italian imports. Gray believes the Supreme Court will likely rule against these tariffs, potentially marking "the first time the Supreme Court has really stood up to [Trump] in his second term." The legal argument centers on whether presidentially imposed tariffs constitute "taxes" requiring Congressional approval under the Constitution. Gray speculates that even some of Trump's own Supreme Court appointees, like Neil Gorsuch, may vote against him due to constitutional principles. He also suggests Chief Justice Roberts, who has been "deferential to Trump," may be seeking "a case to draw a line" as "Trump has been passing boundaries." If tariffs are lifted, Gray predicts a "quick buying frenzy" for European wines. He notes lower-priced wines ($7-8 range) are most affected, while premium wines ($50+) face less consumer resistance to price increases. Gray also highlights the potential diplomatic role of Italy's Prime Minister Meloni in negotiations with Trump, suggesting she could be effective due to their reportedly positive relationship. The decision could come by year-end 2025, with significant implications for the wine import market. **Key Takeaways (max 6 points)** - The Supreme Court is reviewing the legality of Trump's tariffs on European wines, with a decision potentially coming by year-end 2025 - Legal arguments focus on whether presidential tariffs constitute "taxes" requiring Congressional approval under the Constitution - Even some Trump-appointed justices may rule against him based on constitutional principles rather than political loyalty - Lower-priced imported wines ($7-8 range) are most vulnerable to tariff impacts, while premium wines face less consumer resistance - If tariffs are lifted, the wine industry anticipates a "quick buying frenzy" as importers rush to restock European wines - Italy's Prime Minister Meloni may play a key diplomatic role in negotiations due to her reportedly positive relationship with Trump **Notable Quotes (max 3)** - "John Roberts, the chief justice of the Supreme Court, is very aware of the role of the court in history. He's been deferential to Trump, and that's also part of the philosophy of being conservative. He let the president do what the president can do. But I believe Roberts is looking for a case to draw a line because Trump has been breaking has been passing boundaries." - "For every $1 worth of Italian wine exported to The US, US companies make $4.52 because it goes through importers, distributors, either a retailer also a wholesaler, either a retailer or a restaurant." - "If I were an Italian wine importer or exporter, I'd get some pallets ready... I think this the end this court decision, if it comes down against the tariffs, is gonna lead to a quick buying frenzy." **Follow-up Questions (max 3)** 1. How might the potential Supreme Court ruling against Trump's wine tariffs impact broader trade policy and presidential authority over international trade? 2. What specific strategies could Italian wine producers implement to capitalize on the potential lifting of tariffs while addressing the longer-term challenges in the US wine market? 3. How might the relationship between consumer sentiment about tariffs and actual purchasing behavior evolve if tariffs are lifted but prices don't immediately decrease? Now I need to check if this fits within the word limits: For Key Themes: 5 bullet points - should be fine For Summary: Need to keep under 200 words For Key Takeaways: 6 bullet points - should be fine For Notable Quotes: 3 quotes - should be fine For Follow-up Questions: 3 questions - should be fine Let me verify the word count for the summary specifically to ensure it's under 200 words. </think> **Content Analysis** **Key Themes (max 5 points)** 1. Legal challenge to Trump's wine tariffs - The podcast centers on a Supreme Court case challenging the legality of Trump's tariffs on European wines, with the core argument focusing on whether these tariffs constitute "taxes" requiring Congressional approval under the Constitution. 2. Supreme Court dynamics - Analysis of how Chief Justice Roberts and other justices (including Trump appointees) might rule, with speculation that constitutional principles may override political loyalty for some conservative justices. 3. Impact on Italian wine specifically - Special attention to how tariffs affect Italian wine imports and the potential diplomatic role of Italy's Prime Minister Meloni in negotiations with Trump. 4. Market consequences - Examination of how tariffs have affected wine pricing, consumer behavior, and industry dynamics, with particular vulnerability of lower-priced wines ($7-8 range). 5. Political dimensions - Discussion of how tariffs intersect with broader political considerations, including consumer sentiment about rising prices potentially influencing electoral outcomes. **Summary (max 200 words)** The podcast features wine journalist Blake Gray discussing the Supreme Court challenge to Trump's tariffs on European wines. Gray believes the Court will likely rule against these tariffs, potentially marking "the first time the Supreme Court has really stood up to [Trump] in his second term." The legal argument centers on whether presidentially imposed tariffs constitute "taxes" requiring Congressional approval. Gray speculates that even Trump's appointees like Neil Gorsuch may rule against him based on constitutional principles, while Chief Justice Roberts—previously "deferential to Trump"—may be seeking "a case to draw a line" as "Trump has been passing boundaries." If tariffs are lifted, Gray predicts a "quick buying frenzy" for European wines as importers rush to restock. He notes lower-priced wines are most affected by tariffs, while premium wines face less consumer resistance to price increases. Gray highlights Italy's potential diplomatic advantage through Prime Minister Meloni's reportedly positive relationship with Trump, suggesting she could effectively negotiate to keep wine out of future tariff measures. The decision could come by year-end 2025, with significant implications for the wine import market and broader questions about presidential authority over trade policy. **Key Takeaways (max 6 points)** - The Supreme Court is reviewing whether Trump's wine tariffs violate constitutional separation of powers by functioning as unauthorized taxes - Even some conservative justices may rule against Trump based on constitutional interpretation rather than political loyalty - Lower-priced imported wines ($7-8 range) face the greatest market vulnerability from tariff impacts - For every $1 of Italian wine imported, US businesses generate $4.52 through distribution channels, creating strong domestic opposition to wine tariffs - If tariffs are lifted, the industry anticipates immediate import surges as businesses rush to restock European wines - Italy's diplomatic approach through Prime Minister Meloni could prove strategically valuable in trade negotiations with Trump **Notable Quotes (max 3)** - "John Roberts... has been deferential to Trump, and that's also part of the philosophy of being conservative. He let the president do what the president can do. But I believe Roberts is looking for a case to draw a line because Trump has been breaking has been passing boundaries." - "For every $1 worth of Italian wine exported to The US, US companies make $4.52 because it goes through importers, distributors, either a retailer also a wholesaler." - "If I were an Italian wine importer or exporter, I'd get some pallets ready... I think this court decision, if it comes down against the tariffs, is gonna lead to a quick buying frenzy." **Follow-up Questions (max 3)** 1. How might a Supreme Court ruling against presidential tariff authority impact future executive actions on trade policy beyond the wine industry? 2. What specific strategies could Italian wine producers implement to capitalize on potential tariff reductions while addressing the longer-term challenges in the US wine market? 3. How might the relationship between consumer sentiment about tariffs and actual purchasing behavior evolve if tariffs are lifted but prices don't immediately decrease due to industry pricing strategies?

About This Episode

The speakers discuss the potential loss of the US wine industry due to Trump's actions, including his desire to negotiate with the European Union and his potential loss of the industry. They also speculate on the potential loss of the wine industry due to Trump's actions, including his desire to avoid Trump's comments on tariffs and his desire to avoid Trump's comments on tariffs. The uncertainty surrounding the Supreme Court's ruling on tariffs is also discussed, with the speakers advising Speaker 0 to prepare for potential tariffs and avoid over-supply of Italian wines. The impact of tariffs on consumer spending is also discussed, with caution being given to avoid over-supply of Italian wines.

Transcript

The other thing I think politically that again, I don't wanna go too deeply into this on a short podcast is John Roberts, the chief justice of the Supreme Court, is very aware of the role of the court in history. He's been deferential to Trump, and that's also part of the philosophy of being conservative. He let the president do what the president can do. But I believe Roberts is looking for a case to draw a line because Trump has been breaking has been passing boundaries. That's who he is. That's that's who he was as a businessman. That's who he is as a president. He will go past any boundary until you stop him. And I personally think Roberts was looking for a good place to draw a line, and I think this is the best place. Hello. Welcome to MasterClass US Wine Market with me, your host, Giuliana Colangelo. This show has been designed to demystify The US market for Italian wineries through interviews with experts in sales and distribution, social media, communications, and so much more. We will quiz each of our esteemed guests in every episode to solidify the lessons that we've learned from the episode. So sharpen your pencils, get out your notebooks, and join us this week to learn more about The US market. Hello. Hello. Welcome to MasterClass US Wine Market. Today, we're diving back into one of the most pressing and sometimes controversial topics facing our industry today, tariffs. There have been some Supreme Court hearings this past week of November 3 here in The US, so we're rejoined by Blake Gray to catch up on the latest news. As a reminder, Blake Gray is The US editor of winesearcher.com, a longtime wine writer and contributor to many other great industry publications as well. Blake, thank you for joining us back on the show today. Really appreciate it. Glad to be here. Awesome. So to our listeners today, we're gonna focus on the tariffs, and we're excited to learn from Blake about the evolution of the tariffs on imported wine and Italian wine specifically and and what comes next. So our three key takeaways for this conversation today are number one, what is the status of the tariffs as of today, 11/07/2025? An explanation on how tariffs are currently impacting The US wine market, imported wine, and Italian wine, and what tariffs mean for the future of Italian wine in The US market in particular. So, Blake, let's just dive right in. What's the latest update? What happened this week? Okay. So I am probably gonna make the listeners happy, but I've been covering the court case, the lawsuit, which was led by an, US wine importer, Voss Elections, against Trump and his tariffs. I think that Trump is gonna lose this one in court. I think it's gonna be a significant loss for Trump. It will be the first time the Supreme Court has really stood up to him in his second term. We can go as deeply into the politics and the legalities of that as you want because, I didn't anticipate this when I started writing about wine, but I could give you five minute background on the philosophies of every supreme court justice individually if you want. But in any case, the legal argument for Trump simply isn't that good for these tariffs. It's better for the tariffs. He's got, in my opinion, a better argument for the tariffs on Mexico and Canada and China. His argument for the tariffs against Europe, I simply don't think it's gonna stand with the Supreme Court. The constitution gives the US Congress specifically the the power to lay and collect taxes. That is what is going to be decided in the court. Is this a tax or is it not a tax? If it is a tax, then Trump can't just willy nilly go over to Europe and negotiate country by country as he's been doing. The politics of it, a lot of people, especially on the left, like to say that Trump controls the Supreme Court because he said three of the nine judges are his nominees. I think two of his three nominees are going to go against him on this, and I think his first appointee, the single most, arguably, the most conservative member of the court is gonna go against him. That's Neil Gorsuch. And the reason is that Gorsuch when you talk about conservative, conservative has a lot of meanings. I would argue I don't wanna get too deeply into this, but Trump's not conservative at all. Gorsuch is a true conservative, and he believes in the constitution. He believes in the language of the constitution, and he was making that point very strongly. I listened to some other court cases. I'm not sure I've ever heard Gorsuch be so aggressive against the administration. So I think not only is he gonna vote against it, I think he's possibly gonna write the verdict. And the other thing I think politically that again, I don't wanna go too deeply into this on a short podcast is John Roberts, the chief justice of the Supreme Court, is very aware of the role of the court in history. And he's been deferential to Trump, and that's also part of the philosophy of being conservative. He he let the president do what the president can do. But I believe Roberts is looking for a case to draw a line because Trump has been breaking has been passing boundaries. That's who he is. That's that's who he was as a businessman. That's who he is as a president. He will go past any boundary until you stop him. And, I personally think Roberts was looking for a good place to draw a line, and I think this is the best place. So I think the tariffs on Europe specifically are going down. I'm not as sure about the ones on China and, Canada and Mexico, but I think tariffs on Europe are going down. Now what that means now Trump has other means of imposing tariffs as we remember from his first term, but that that's gonna take a lot longer. He's gonna have to go to the US trade representative. He'll have to say Europe is being unfair on digital service taxes, which is probably the number one thing. He can still bring back the Airbus dispute, but I think he'll do digital service taxes. And he can say Europe is being unfair on these, and therefore, we need to impose tariffs on European products to make up for this unfair treatment by Europe. And I think he can win this case, but let's say he makes this case and wins it. Well, remember from the first term, they'll have to list a specific number amount that The US is losing because Italy has a digital service tax, and then we'll have to come up with a number of products to say, okay. These are the products we're gonna tariff to make up for this amount of money. I think there's a very good chance wine will be not part of that group. I think Trump learned this in his first term. The US wine industry and restaurant industry coalesced around, The US Wine Trade Alliance. They make the point very strongly that for every $1 worth of Italian wine exported to The US, US companies make $4.52 because it goes through importers, distributors Right. Either a retailer also a wholesaler, either a retailer or a restaurant. Trump doesn't care about every business, but he cares about restaurants. So I think to the extent that restaurants can lead this call to leave wine out of it, I think there's a very good chance that it will succeed. So that is my very good news. This is all just speculation on my part, but I believe that Trump's tariffs on Italy are going down in total. And I think there's a very good chance that when he tries to reimpose them, he will leave wine out. Well, that is certainly good news. We know it's and I'll reiterate it. This is speculative for now as we wait for final decisions. But I think, Blake, from everything you said, you're you're backing up with a lot of clear rationale. Like you said, the Supreme Court is looking for an opportunity to make an example in a sense, and perhaps we're getting lucky if you wanna put it that way that this is the case they chose to make an example of. So fingers crossed, we get some good news. Do you have any sense of more specifics, including when we might know more as well as were there any di