Ep. 1528 Federico Oriani | Slow Wine 2023

Since twenty seventeen, the Italian One podcast has exploded and expects to hit six million listens by the end of July twenty twenty three. We're celebrating this success by recognizing those who have shared the journey with us and giving them the opportunity to contribute to the on the success of the shows. By buying a paper copy of the Italian wine unplugged two point o or making a donation to help the ongoing running costs, members of the international Italian wine community will be given the chance to nominate future guests and even enter a price draw to have lunch with Stevie Kim and Professor Atigioshenza. To find out more, visit us at Italian wine podcast dot com. Welcome to this special series dedicated to slow wine held in bologna in March twenty twenty three. During the fair, we conducted several interviews with some very exciting producers. We were able to pull out some of the more interesting elements of Italian wine within the slow wine movement, tune in each week on Italian wine podcast. Hello. I'm here at slow wine in bologna today. Frederico oriani from Versano in Piamonte, and Versano has been selected as one of our benchmark producers for the grape bouquet in our new addition of Italian wine unplugged two point o. So. Thank you for coming to talk to us about that. Everybody me. Yeah. It's a pleasure for me. So let's talk about Mersano. And and Rukei. So, Merusano, when did they begin making Rukei? So, Bersano, yeah. It's a historical company. Found the the beginning of last tenth Street in, nineteen o seven. And we we we bought, an estate in Castenjorie Mofrato, which is not a city, but it's the city for producing Ruke. In, about twenty eleven. So, ten years ago, we have in the States about fifty two acres of, property. And, we produce a a small quantity for bottle because we believe in, quality and not in quantity. So our philosophy is, to defend the traditional wine making of wine. And, and so we're trying to to push it in, in our wine. And I think that's probably why you're become a benchmark producer for quality not quantity see. Yeah. So for our students, it's important to hear. Ruke is not a very well known grape outside of Piamonte. Yeah. Especially for students coming from China and America and Canada. When we think about Piamonte, we think about Nabiolo. So let's talk about Rukain, and it's, its character. Yeah. So Rukain, it's, a new kind of wine, a new kind of pinot wine, and so it's it's very drink, very people love it, okay, when you when you try because it's, just about the smell. So very flavors, melt, and then I destroy you with everything you think because it's a very tonic wine. It's a very strong wine. And so it's that's kind of wine that people love. I love it. Very, very, very drinkable, very easy to drink, but very easy to buy because the price is not so expensive. So You can find it. You can drink it, and you can enjoy it. That's that's it. And this is one of the interesting things about Italian wine, especially these grapes that people don't know very well because the prices are low, because people don't know what they're getting. So Rouquet is one of my favorites. Very sheer, very aromatic and floral. But how many wines does Bersano make with Rouquet? Italian wine podcast. If you think you love wine as much as we do, then give us a like and a follow anywhere you get your pods. Just one. Just one. Just one. And they're okay from Castagnole Monterado, which is the name of our estates in castagnole Monterado. And all in steel, are you using wood? How are you making the wine? Yeah. The major power is still but we we use a little bit of, of food to to give him that's, kind of, bersano style. We know, we know about the everyone has to try our wine and say, did some sun or wine. So we are trying to to put in, in our line that kind of Give it your tradition. The character. Yeah. We are in Pittmont, since nineteen o seven, so we're trying to defend its additional, way to produce wine. Well, I have a question for you because, obviously, I'm a lot older than you. We know that, statistically, in the past few years, the number of younger people drinking wine has gone down. And we're all very worried about this, we need to bring young people to wine. I'm a wine educator. I try to bring young people to wine. So your friends, your age, are they drinking Rukei? And they try to to convince my friends to drink wine, especially to drink Rukei because it's a new kind of wine but everyone would try it. Okay. Love it. So it's, very easy to sell, but before you have to to taste it, and that's difficult point. It's a difficult step to do. But, we are investing some communication, in promotion, to to push that kind of wine. What do you think about, that sort of communication that we need to attract younger drinkers to to new styles of wine when are you doing Instagram. Are you you're here with me on a podcast? Yes. But are you doing things, you know, talk? How are you reaching out to younger people? We actually do Instagram and and Facebook is in a little bit of the link Oh, okay. But I think this is their case. The perfect wine for, for girls, for women because it's very flavor smell. So it's very easy to drink. And so we are trying to communicate this kind of drinkability, this kind of flavor, you know, you know, mouth that you can find there and that's kind of smells. So let's try it, I think. Thank you so much. I'm so glad to meet you. And we're all gonna head to Piamonte and try Ruke with you. Yep. For sure. Thank you so much. Listen to the Italian wine podcast wherever you get your podcasts. 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