Ep. 2081 A perfectly matched e-commerce blend for your digital success with Giorgia Santinami, Paolo Picazio | wine2wine Business Forum 2023

Content Analysis Key Themes and Main Ideas 1. Promotion of Vinitaly International Academy (VIA) and Italian Wine Ambassador Program: Upcoming courses and opportunities for wine professionals. 2. Highlighting the Italian Wine Podcast's Role: Media partnership with the Vinitaly Business Forum and forthcoming content. 3. Discussion on Digital Business and User Experience in Wine: Focused on consumer interaction, social media, e-commerce, and direct-to-consumer (D2C) sales. (Note: This theme is conveyed through highly fragmented speech.) 4. Podcast Promotion and Listener Engagement: Standard podcast outro, encouraging subscriptions, ratings, and donations. Summary The text begins by promoting the Vinitaly International Academy's Italian Wine Ambassador program, announcing upcoming training sessions in Chicago and Kazakhstan, and inviting registration. It then highlights the Italian Wine Podcast's partnership with the 2023 Vinitaly Business Forum, emphasizing that the podcast will feature interviews and discussions with influential figures on current industry topics. A significant, albeit fragmented, portion of the transcript appears to capture a discussion about the importance of digital strategies, user experience, social media marketing, and direct-to-consumer sales within the wine business, touching upon elements like online shopping, pricing, and visual content. The content concludes with the standard Italian Wine Podcast outro, providing listening platforms, and encouraging listeners to subscribe, rate, and support the show through donations. Takeaways * Individuals can pursue certification as Italian Wine Ambassadors through Vinitaly International Academy. * The Italian Wine Podcast is a key platform for disseminating insights from the Vinitaly Business Forum. * Future podcast episodes will cover ""hottest topics"" facing the Italian wine industry. * There's a significant, though disjointed, emphasis on the growing importance of digital presence, social media, and direct-to-consumer models for wine businesses. * User experience, technology, and branding are crucial considerations for online wine sales. * The podcast relies on listener engagement (subscriptions, ratings) and financial support to cover production costs. Notable Quotes * ""Who wants to be the next Italian wine Ambassador?"